McDonald’s Selling Steak for Breakfast in Menu Overhaul

McDonald’s Corp. is introducing a new “thick, juicy steak” for the morning crowd, Lisa McComb, a spokeswoman for the Oak Brook, Illinois-based company, said in an e-mail. Customers can get steak on any breakfast sandwich and the new morning fare will be featured in advertisements, she said.

The fast-food chain began introducing the steak across the U.S. last month and is continuing to roll it out now, she said. It will be sold in about 9,600 of the chain’s more than 14,100 domestic locations, she said. A steak, egg and cheese biscuit with grilled onions has 540 calories – 10 less than a Big Mac – while a steak patty on an English muffin packs 430 calories.

McDonald’s has been overhauling its menu this year in an effort to attract American diners, who are cash-strapped and also seeing more new items from Wendy’s Co. and Burger King Worldwide Inc.

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