MFHA Focuses on Franchise Segment at NRA Show 2014



MFHA Focuses on Franchise Segment at NRA Show 2014

Presents Latino eLearning Module, Multicultural Workshops, Special Membership Offer and 2014 Operators’ Conference

The Multicultural Foodservice & Hospitality Alliance (MFHA) is setting its sights on the franchise segment in this year’s NRA show. As such, MFHA says visitors to their booth can expect to experience a demo of the Cultural Intelligence eLearning Series that boasts of an updated Latino module, learn of Multicultural Workshops that share insights and best practices on attracting, engaging and enhancing the career of multicultural talent, and find out why participating in the upcoming June 2014 Operators’ Conference, staged in partnership with Franchise Times and Bob Evans, can help franchisors build sales and increase profits in culturally rich work environments. MFHA also plans to raffle off one seat to the highly anticipated conference, Individual Memberships and its popular Quickvue English-Spanish Translation guides, very useful for restaurant and hospitality operators. The MFHA booth is located within the Franchise, Pavilion, no. 4672.

MFHA is an educational non-profit that helps companies maximize their Return-on-Investment by engaging diverse cultural groups through Cultural Intelligence, implementing this through education, advocacy and connections. While many of its solutions and products can be acquired on an “as needed” basis, the best investment a business can make in building workplace cultural intelligence is by becoming a Member. MFHA members enjoy, first-hand, the most up-to-date content and resource materials on multicultural management, knowledge of industry developments that may affect their specific operations, opportunity to network with their peers, and expert, ready support from MFHA’s team of consultants, as necessary.

To make Membership more accessible to more segments and better serve the D & I gaps that may exist in current Members’ programs, MFHA has restructured its Membership levels and benefits for 2014. Counted among corporate Members are some of the industry’s most recognized brands as: Coca-Cola, Darden, Ecolab, Johnson & Wales University, McDonald’, Sodexo, Chipotle Grill, Starbucks Company, General Mills, Aramark, Cracker Barrel, YUM! Brands, Dunkin’ Brands, Hyatt Hotels & Resorts, The Wendy’s Company, Sysco, PepsiCo, and more. (For a complete list, http://www.mfha.net/index.php/membership)

As these Members can attest, MFHA’s programs to leverage multicultural talent for business profitability and longevity have consistently proven to be successful. While franchise has never been excluded, the franchise market growth and employment pattern indicates it will need cultural intelligence solutions now, more than ever. “Most important for operators is how to attract, develop and engage a multicultural workforce.  Urban markets are much more attractive to casual dining and other concepts due to population shifts. MFHA is able to help companies maximize urban market sales and increase employee engagement,” Gerry A. Fernandez, MFHA President & Founder.

MFHA is an educational non-profit that helps companies maximize their Return-on-Investment by engaging diverse cultural groups through Cultural Intelligence. Learn more about how MFHA is helping its members in this growing multicultural market through education, advocacy and connections. Visit www.mfha.net.