Minnesota’s largest independently owned hospitality company switches all restaurant reservations to EVEVE

15 more leading Twin Cities restaurants join Eveve in Minnesota.  EVEVE now processes more than 40% of all Twin Cities online reservations.

“This is a landmark day for EVEVE,” said Ryan.  “Bonfire Restaurant Company is one of the most respected hospitality companies in America and we are thrilled that have selected us to handle all of its online reservations.  Bonfire Restaurant Company did extensive research to identify a resolution solution that will allow them to serve their customer’s reservation needs more effectively than ever and we are honored that they have selected EVEVE as their partner to accomplish this goal.”

“Since 1996 the Axel’s and Axel’s Bonfire restaurants are proud to provide our guests excellent food, outstanding service and memorable experiences.  Everything we do, we do with the best interests of our guests in mind,” said Jodi Schoenauer, Director of Sales and Marketing at Bonfire Restaurant Company.

“Our vendor selections are based on what is best suited to the needs of our guests and restaurants.  We engaged in extensive due diligence into the future of online restaurant reservations.  We determined that to best service our volume of loyal and new guests, support our expansion plans and provide overall best practices, EVEVE was the correct fit for our organization.  We are very pleased with EVEVE’s level of customer service and their uniquely affordable pricing model.”

Ryan also announced that a total of 15 additional leading Twin Cities restaurants are partnering with its cloud-based reservation system.  These restaurants include all nine of Axel’s restaurants, the new Ike’s in Minnetonka, Café Maude Loring, the new Burch, Monte Carlo, Rachel’s and the Butcher Block and will result in EVEVE processing more than 40% of online bookings in the Twin Cities.  Minnesota has now become the first state in the country where OpenTable has fewer restaurants than they did in July 2011.

EVEVE’s system will also allow these restaurants to maintain control of its brand.  “OpenTable’s marketing tactics have become particularly frustrating for its busier clients.  These large restaurants have realized that restaurants who have been paying OpenTable the most are the very ones who need them the least,” said Ryan.  “They have realized that the fees they’ve been paying OpenTable are being used to help promote other restaurants to their loyal customers.  Can you think of another business that rewards its customers for purchasing a competitor’s product? Can you imagine Apple rewarding someone for purchasing a Nokia phone?”

EVEVE has been OpenTable’s leading competitor in Europe but only first entered the US market 17 months ago.   EVEVE has now expanded its US presence to 11 states and two provinces in Canada and has emerged as OpenTable’s leading North American competitor.   “Our business has experienced rapid growth in 2012,” said EVEVE CEO Timothy Ryan.   “Our number of online reservations has doubled since 2011 and quadruped since 2010 and we are thrilled that 15 more of the most-booked independent restaurants in the Twin Cities have decided to join the EVEVE family as we head into 2013.”

Established in 2007, EVEVE is a leading global supplier of live reservations systems and has relationships with approximately 1,000 restaurants worldwide.   For more information, please visit www.eveve.com.


Timothy Ryan
Jodi Schoenauer
Bonfire Restaurant Company