MOOYAH Burgers, Fries & Shakes Beefs Up its Menu with The Ranch Hand



MOOYAH Burgers, Fries & Shakes Beefs Up its Menu with The Ranch Hand

Better Burger Brand’s July Taste to Try Showcases Certified Angus Beef

MOOYAH Burgers, Fries & Shakes Beefs Up its Menu with The Ranch HandMOOYAH Burgers, Fries & Shakes is excited to announce its latest offering in the successful Taste to Try series: The Ranch Hand, featuring Certified Angus Beef with two strips of crisp Applewood bacon, a slice of fresh tomato, topped with creamy ranch on a baked-in-house potato bun. The Ranch Hand is featured system wide from July 1 to July 31, but available year-round.

2017 has been a year focused on upgrading the MOOYAH menu. The leading fast casual better burger brand made the move to Certified Angus Beef® heading into 2017, which meets 10 science-based specifications that are more selective than USDA Prime, Choice and Select. In fact, only three in ten black Angus cattle meet the brand’s high standards. This spring, MOOYAH launched all-natural chicken, featuring builds such as the Grilled Chicken Avocado club sandwich and the May Taste to Try, The Grilliant.

“We recently made the decision to switch to Certified Angus Beef in our burgers to further enhance the experience for our Guests in all restaurants,” said Michael Mabry, president and COO of MOOYAH. “We’re committed to providing our Guests the best product and service, and our franchisees with ways to boost unit-level economics. Our Guests love the featured options we create each month with the Taste to Try series and we are diligently working on new flavors to roll out through the rest of the year.”

The Taste to Try campaign, which launched in 2016, introduces a customized new featured sandwich each month to provide its loyal Guests with variety and interesting combinations on a consistent basis.

“The Taste to Try program has resonated with Guests throughout the system since launching last year and we’re having fun coming up with innovative options to tantalize taste buds and keep Guests hungry for more,” said Natalie Anderson Liu, vice president of marketing for MOOYAH Burgers, Fries & Shakes. “The Ranch Hand allows our Certified Angus Beef to take center stage and show Guests what a big difference it makes in our burgers.”

At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan white or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen 100 percent Certified Angus Beef brand burgers, all natural Jennie-O turkey, all natural grilled and hand-breaded chicken, and mouthwatering MorningStar Farms black bean veggie burgers. Each gourmet burger can be customized with five cheeses, Applewood smoked bacon, sliced avocado, along with nine free veggie toppings and 11 free sauces.

MOOYAH’s hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100% real ice cream shakes, allowing Guests to choose from 10 flavors ranging from vanilla to Hershey’s chocolate to Reese’s to strawberry banana and more.

In 2016, MOOYAH surpassed the all-important 100-unit milestone and will open an additional 14 locations in 2017. The brand also recently celebrated its tenth birthday with a system-wide celebration.

For more information on the growing brand, connect with MOOYAH Burgers, Fries & Shakes on the Facebook Fan page, and follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.

For franchising opportunities, please visit http://www.mooyahfranchise.com.