Growing Fast-Casual Chain Encourages Fans Nationwide to Pick Your Friend, Pick Your MOOYAH, Pick Your Burger
To celebrate National Hamburger Month and National Hamburger Day on May 28, MOOYAH, a fast-casual, “better burger,” fries and shakes chain, launched “2 for $14,” allowing guests to choose two MOOYAH burgers, two small French fries and two regular drinks for $14. With no coupon necessary, the limited time offer will run at participating nationwide MOOYAH restaurants from Monday, May 13, through Sunday, June 9.
“The ‘2 for $14’ offer encourages our guests across the country to share in a burger experience with family and friends at our MOOYAH restaurants,” said Alexis Barnett Gillette, Director of Marketing for MOOYAH Burgers, Fries, & Shakes. “We truly believe we are a better burger, and offer the best environment to enjoy a delicious meal. While we anticipate welcoming new guests who plan to use this opportunity to give MOOYAH a try, we expect our loyal guests to introduce our quality burgers, multiple toppings and sauces, and fries to their network as well.”
At MOOYAH, guests can choose from a freshly-baked white or whole wheat bun or a hand-leafed lettuce wrap, while also having the option to choose from the never-frozen 100 percent American beef, Jennie-O turkey, or the delectable spicy black bean veggie burger. Each burger comes with the choice of unlimited veggies and nine different sauces.
MOOYAH’s French fries come together in a six-step process that takes 24 hours, constant attention and a little magic to transform fresh spuds into the perfect combination of crisp on the outside and fluffy on the inside fries. In addition to customizable burgers and fries, MOOYAH offers handmade shakes, where guests can choose from classic flavors like vanilla and chocolate, or opt for some of the restaurant’s new toppings that include cookie dough, mint chocolate chip and more.
Founded in Dallas in 2007, MOOYAH set out to deliver a simple American favorite not only made well, but also produced in a friendly, service-oriented setting. Seeing incredible growth in 2012, MOOYAH executives enjoyed extreme expansion that included 20+ new units. In 2013, the brand has reached 50 locations, and expects to double in size again, as many new restaurants open in markets across the country.
For MOOYAH franchise information, please visit http://mooyah.com/franchise-info/.
MOOYAH Burgers, Fries, & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’ 2013 Future 50 list, in the top ten of FastCasual.com’s annual Top 100 Movers & Shakers list for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” For more information on the brand, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.