MOOYAH Burgers, Fries & Shakes Continues International Expansion with the Sixth Saudi Arabia Restaurant Opening



MOOYAH Burgers, Fries & Shakes Continues International Expansion with the Sixth Saudi Arabia Restaurant Opening

New Riyadh restaurant marks the brand’s 20th international location.

MOOYAH Burgers, Fries & Shakes Continues International Expansion with the Sixth Saudi Arabia Restaurant OpeningMOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, is pleased to announce the opening of its sixth restaurant in the Kingdom of Saudi Arabia on January 4, 2017.  Located in Rekal Plaza – Anas Bin Malik Rd, Al Yasmin District, Riyadh the restaurant marks the 20th international location for MOOYAH opened since late 2013. MOOYAH now operates restaurants in Azerbaijan, Bahrain, Canada, Kuwait, Mexico, Oman, Saudi Arabia, Qatar, United Arab Emirates, and United States of America.

The Riyadh restaurant is owned and operated by Healthy Food Company Ltd., which has a multi-unit development agreement with MENAFEX LLC (MENAFEX), MOOYAH’s international development partner. Healthy Food Company is led by Mr. Abdulrahman Al-Dakheel, General Director of the company.

“The burger business is very competitive in Saudi Arabia and around the world,” said Mr. Abdulrahman Al-Dakheel. “We chose to bring MOOYAH from Dallas, Texas to Saudi Arabia as the quality of the food is simply the best of the “better burger” brands. We continue to open MOOYAH locations in Riyadh and will further expand in the Kingdom to let more people enjoy the high quality 100% Angus burgers that made MOOYAH famous in Dallas. Our restaurants are family friendly and offer a great value for consumers with a full menu range that includes chicken, vegetarian, and healthy options.”

Founded 10 years ago in Dallas, Texas, MOOYAH has experienced impressive growth, expanding from a regional Texas brand into a national player and a leader in the growing “better burger” segment of fast-casual dining. The brand currently operates in 10 countries and 19 US States.

“2016 was a breakthrough year for MOOYAH. We introduced a broader menu and refined operations in our evolution initiative to give our Guests more of what they want from the brand and set a foundation for the next 5 years’ growth,” said Michael Mabry, chief operating officer at MOOYAH. “Our international development partner MENAFEX and their franchisees such as Healthy Food Company, do an excellent job representing MOOYAH, while adapting to the needs and challenges presented internationally. ”

MENAFEX was founded on the concept of providing complete development strategy, brand adaptation and implementation, along with operations support for food service brands internationally. A core component of the success of MENAFEX is having experienced, dedicated, and brand-focused personnel based internationally near franchisees. MENAFEX is led by CEO and President Stephen Getty.

“Healthy Food Company as shown a true commitment to the MOOYAH brand,” Getty said. “We are fortunate to have partnered with passionate and committed franchisees like Fahad Al-Rajhi in Saudi Arabia and look forward to continued success of the MOOYAH brand in the Kingdom”

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering, made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, never-frozen Certified Angus Beef, all natural Jennie-O turkey burgers, black bean veggie burgers, buns baked in-house daily, real cheeses and toppings made from garden-fresh veggies. MOOYAH also offers the MOOYAH Rewards App—a loyalty program built with an enhanced Guest experience in mind – which offers online ordering as well for Guests on the go. In 2016, MOOYAH was ranked No. 38 in Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list they have been included in for several years in a row. The brand also ranked 2nd in Best Fast Casual Restaurant Franchise Company, 4th in Best Restaurant Franchise Company, and 7th in Best Overall Franchises Company by Franchiserankings.com. For more information on MOOYAH, its menu or franchising opportunities, please visit www.MOOYAH.com. Connect with the brand on Facebook.com/MOOYAH, and follow @MOOYAHburgers on Twitter and Instagram.

MENAFEX was founded on the concept of providing complete services in development strategy, brand adaptation and implementation, along with operations support for food service brands internationally. A core component of MENAFEX’s business strategy and success is having dedicated, brand-focused personnel in a development region. MENAFEX is the Master Franchisee or Developer of Italian coffee brand Caffé del Doge, Freshens, Great American Cookie Company, Marble Slab Creamery, and MOOYAH Burgers, Fries & Shakes.