Funds Raised During September Will Help Provide 450,000 Meals for Hungry Children Across America
MOOYAH Burgers, Fries & Shakes has announced that after a system-wide partnership No Kid Hungry, the company raised more than $45,000 to help battle childhood hunger, beating last year’s total donation. The franchise system gave 1 percent of nationwide sales at participating locations to the campaign during the month of September. And, during its “Bring Home the Bacon Week,” from September 21 to 27, the brand’s bacon supplier, Smithfield Foods, donated $5,000 to the cause on behalf of MOOYAH Guests.
According to No Kid Hungry, one in five American children struggles with hunger, meaning they may not know when or where their next meal will come, and a $1 donation to the organization can help connect a child facing hunger with up to 10 meals*. The $45,000 donation raised by MOOYAH will provide 450,000 meals for children in America through their efforts.
“MOOYAH is proud to be able to provide this donation for such a worthy cause that helps feed so many children in need,” said Rich Hicks, co-founder and CEO of MOOYAH Burgers, Fries & Shakes. “The entire MOOYAH family embraced the No Kid Hungry campaign, giving us the ability to make an impact in our restaurants’ communities across the country.”
Every September, thousands of restaurants across the country raise money and awareness for No Kid Hungry, prompting millions of customers to donate to the charity at the point of sale in stores, via online and social-media sites, or by participating in local fundraising and cause-marketing events. Since 1984, Share Our Strength has raised more than $528 million through corporate sponsorships, events and donations. The organization has also granted funds to more than 1,100 organizations nationwide that help hungry children.
“Families come first at MOOYAH, and childhood hunger is an unfortunate reality and a cause worth supporting,” said Natalie Anderson Liu, director of marketing for MOOYAH Burgers, Fries & Shakes. “Our entire system came together to not only raise funds to provide meals to hungry children, but to also create awareness of the important issue of hunger in America.”
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean American beef, all-natural Jennie-O turkey burgers, black bean veggie burgers, buns baked in house daily, real cheeses and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go. In 2014, MOOYAH was named in Entrepreneur Magazine’s list of the top 500 franchise brands. Since taking the No. 1 spot on Fast Casual magazine’s annual Top 100 Movers & Shakers in 2009, the brand has ranked in the top 50 every year since. MOOYAH also landed on the list of the Top 10 Fast Casual Growth Chains by Technomic, Inc. In 2013, the brand was ranked 1st overall in Restaurant Business’s Future 50 list. For more information on MOOYAH, its menu or franchising opportunities, please visit www.MOOYAH.com. Connect with the brand on www.facebook.com/MOOYAH and follow on Twitter @MOOYAHBurger.
This amount is based on the individual experiences of grant recipients. Contributions will be used to reach the highest number of children facing hunger in America. Share Our Strength is a non-profit 501(c)3 organization.