MOOYAH, a fast-casual, “better burger,” fries and shakes chain, announced a focused growth plan targeted on New Jersey. The quickly expanding burger brand, through the leadership of locally-based development agents Anthony D’Amore and Thomas Mascia, will open one location in the next 120 days in Garwood with plans to add 140 jobs throughout Union County, Garwood, and Clark, New Jersey by the end of 2014.
“MOOYAH is a tremendous family brand. We want all families to enjoy outstanding service with quality products every day. The freshness of our ingredients is a key driver to bringing potential franchisees into the MOOYAH family,” said D’Amore, Development Agent for the state of New Jersey, noting that the brand celebrated a banner year in 2012 with double-digit unit growth. “We are looking for great service-minded franchisees who are team players with a passion for the brand.”
MOOYAH is initially focused on opening a flagship location in Union County, New Jersey, prior to expanding like a bubble throughout surrounding areas. This development strategy was first established in the Dallas DMA, in which MOOYAH boosts 22 locations.
“Paired with our strong North American growth, including our recent 50th restaurant opening milestone in the United States, strong and targeted individual market development is increasingly a large part of our strategic expansion plans,” said Michael Mabry, Director of Franchise of MOOYAH Burgers, Fries & Shakes. “We want to ensure our business model can financially succeed in different market scenarios and secure consistency across the network. Paired with the local developer, we have the ability to penetrate a market with someone embedded within the local business community.”
MOOYAH saw tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and leader in the growing better burger segment of fast casual dining. The brand is currently in 10 states and has nearly doubled the number of restaurants from 25 to 48 in 2012. In 2013, MOOYAH plans to continue expansion and grow internationally, to total nearly 70 restaurants.
One way MOOYAH is able to differentiate itself is through the flexibility in its menu, including the launch of its better-for-you, Under 600 Calories menu, designed to support the taste desires of females and the health conscious consumer.
“MOOYAH began as a simple concept revolving around friendly people serving the freshest, most delicious burgers, fries, and shakes available. As our brand continues to expand, we are evolving that concept to include a wider array of choices to appeal to every guest’s individual tastes and favorites,” said Bill Spae, MOOYAH’s CEO and President.
Additionally, its family friendly environment helps MOOYAH standout above its competition.
“MOOYAH prides itself on being a family friendly business, from the Guests we serve to the franchisees who open restaurants with the goal of running them with people they consider family. We designed the restaurant concept with family in mind so everyone would feel welcome and comfortable,” said Alexis Barnett Gillette, Director of Marketing, noting that the restaurant chain continues to attract favorable media attention throughout the nation for its commitment to quality products, innovative Social Media tactics, first-to-market products, and strong franchise growth.
For MOOYAH franchise information, please visit http://mooyah.com/franchise-info/.
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’ 2013 Future 50 list, in the top ten of FastCasual.com’s annual Top 100 Movers & Shakers list for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” For more information on the brand, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.