Leading Family-Style Pizza Chain on Track to Achieve Second-Consecutive Record-Setting Year
Mountain Mike’s Pizza, a leading family-style pizza chain for more than 40 years, known for its legendary crispy, curly pepperoni, Mountain-sized pizzas, toppings to the edge, and dough made fresh daily, continued posting impressive gains in Q3 2021, reporting same store sales increases (SSS) of 10.2% and total system sales (TSS) up 19.7% over Q3 2020. AUVs for the brand are approaching $1.1 million systemwide with the top 25% of locations averaging more than $1.6 million and the top 50% nearing $1.4 million on average. At the close of third quarter, the brand also reported positive year-to-date sales gains with SSS increasing 14.4% and TSS jumping 23.3% over the same period in 2020.
“Last year after achieving record sales in the 43-year history of Mountain Mike’s Pizza, our brand is reaching even greater heights in 2021 as we advance toward another sales milestone of surpassing $250 million in total system sales – a testament to our dedicated and thriving network of Mountain Mike’s franchise partners,” said Chris Britt, co-CEO/owner of Mountain Mike’s Pizza. “While the industry-leading sales performance that we have been achieving is truly remarkable, we are even more inspired by what we can see ahead, which is motivating us to accelerate the introduction of Mountain Mike’s Pizza to new territories throughout the Western U.S.”
Currently developing in eight western states, Mountain Mike’s opened three new restaurants in Q3 and signed new franchise commitments for 14 new units, including the brand’s inaugural market entry into Texas, Colorado and Idaho. Thus far, Mountain Mike’s has opened 15 new restaurants in 2021 with another seven expected to open between now and the end of the year.
With a long history of catering to sports fans of all ages, whether viewing games on the many big screen televisions throughout each restaurant or enjoying pizza and cheering on your team from home or the workplace, sports, community and pizza continued to be a winning theme for the brand in Q3. Third quarter digital sales, which stood at 18.25% in 2019, grew impressively to more than 40% as of the end of Q3 2021 – bolstered by an array of digital initiatives, growing usage of the Mountain Rewards mobile app and robust third-party delivery sales. The quarter’s digital activations included an exciting “Score Big” sweepstakes – leveraging Mountain Mike’s four-year partnership as the Official Pizza of the San Francisco 49ers – a promotion which will run through the end of the 2021/2022 regular season.
“We are thrilled to see the growing interest from potential franchise partners who see remarkable promise in our family- and community-focused brand, coupled with the never-ending enthusiasm in this country for a quality pizza experience,” said Ed St. Geme, co-CEO/owner of Mountain Mike’s Pizza. Jim Metevier, President and COO of the company added, “Mountain Mike’s Pizza continues to climb to the top of the highly competitive pizza segment and, having just wrapped up an extremely productive and engaging annual franchise convention, it’s more apparent than ever that everyone associated with our brand is hungry for more!”
With more than 100 franchise commitments signed over the past eight months and a pipeline of new restaurant locations scheduled to open in California, Oregon, Utah, Arizona, Idaho, Nevada and Texas by the middle of 2022, the over 240-unit franchised pizza brand is primed for continued expansion throughout the Western U.S. After more than 40 years in business, Mountain Mike’s Pizza is uniquely positioned as an established brand on the rise and is seeking multi-unit franchise partners looking to diversify their portfolios with a leading family pizza concept.
Since 1978, Mountain Mike’s Pizza, a leading California-based family-style pizza chain known for its legendary crispy, curly pepperonis, Mountain-sized pizzas, and dough made fresh daily has been a popular choice for families, serving “Pizza the Way it Oughta Be!” up and down the West Coast. In addition to offering carryout, its own in-house delivery, and four third-party delivery options, Mountain Mike’s provides a family-friendly dine-in environment making it easy for guests to enjoy the brand’s signature experience wherever they are. Most of its more than 240 locations feature a kids’ activity area with arcade games, dedicated party rooms and big screen TVs throughout, making Mountain Mike’s an ideal place for sports teams, family gatherings, group fundraising events and private parties alike. With a menu of signature pizzas, bone-in wings, garlic bread, salads, mozzarella sticks, and a selection of beer and wine, there’s something for everyone at Mountain Mike’s. For a complete list of locations and the full menu, visit www.mountainmikespizza.com or follow Mountain Mike’s on Facebook, Twitter and Instagram. To learn more about investing with the brand, visit www.mountainmikesfranchise.com.
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