The first national brand partnership for Nékter Juice Bar has resulted in the most successful, limited time offering (LTO) smoothie since Nékter’s founding in 2010. Available for just one month during May 2023 at Nékter’s nearly 200 locations across the country, the Nékter x Too Faced Smoothie, created in partnership with national makeup brand Too Faced, surpassed all of Nékter’s expectations with product demand far exceeding initial projections.
The smoothie, a pink and refreshing tropical, fruity blend of Nékter’s signature ingredients including pitaya, strawberries, pineapple, dates, hemp hearts, agave, and Nékter’s housemade cashew nut milk, accounted for more than 3% of systemwide sales and over 8% of smoothie sales. Additionally, Nékter’s entire smoothie segment saw an almost 18% increase versus 2022 and the average guest who ordered the smoothie ordered it three more times during the month of the promotion.
According to Jon Asher, Chief Marketing Officer at Nékter Juice Bar, the promotion’s success can be attributed to the strong collaboration between the two brands, and a robust and integrated marketing campaign including in-store presence and social and digital amplification supported by both brands. In fact, Nékter saw increases of 21% in new Instagram followers and 25% in profile visits from the previous month. Moreover, the healthy living brand enjoyed more than 2 million organic views or engagements on social channels related to the collaboration.
“The Nékter x Too Faced Smoothie brought together the best of two worlds, merging nourishing ingredients with playful aesthetics that attracted a diverse customer base spanning both health-conscious individuals and beauty enthusiasts,” said Asher. “Essentially, we were able to introduce Nékter’s pioneering approach to ingredient integrity and menu transparency to a new category of consumer that resulted in record trial and return orders and a substantial boost in our overall smoothie category.”
As the pioneer of the modern juice bar experience and the champion of menu transparency and ingredient-integrity, Nékter Juice Bar was founded in 2010 to nourish America’s increasing appetite for plant-based, healthy food options that promote and support various lifestyles and diet preferences. With a steady eye on innovation, the health and wellness brand offers a delicious menu of freshly made, clean and nutrient-rich juices, superfood smoothies, acai bowls, wellness shots, cold-pressed “Grab N’ Go” juices, healthy snacks, and several natural cleanse options to help guests live “Better with Nékter.” At its core, Nékter believes that “healthy” can taste great, be easily accessible, and be affordable too.
Now with 330 locations open or in development, Nékter is an industry leader in the truly healthy juice bar category being named multiple times to the Entrepreneur Top Food Franchises list and earning a spot on the Inc. 5000 Honor Roll, reserved only for companies named to the Inc. 500 at least five times. Since opening its first location in 2010, Nékter has received tremendous recognition from multiple leading business and restaurant industry authorities such as Franchise Times, Nation’s Restaurant News, Newsweek, QSR Magazine, Restaurant Business, and more. Recently, Nation’s Restaurant News ranked Nékter in the top 250 restaurant brands in the country.
For more information, please visit NekterJuiceBar.com, or follow @Nekterjuicebar on Instagram, Twitter and Facebook as well as @Nekterjuicebarofficial on TikTok.
Too Faced is a serious makeup brand that knows how to have fun. We believe makeup is power, giving people the freedom to express themselves and the confidence to take over the world. With an exuberant approach to everything we do, we use the finest cutting-edge ingredients to create innovative, cruelty-free cosmetics that people love to wear. Create your own looks, find what you love and OWN YOUR PRETTY.
For more information, please visit www.toofaced.com, or visit us on Instagram @toofaced and TikTok @toofaced.
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