Nestlé Toll House Café by Chip Begins Baking with Love at Chula Vista Center

Nestlé Toll House Café by Chip Begins Baking with Love at Chula Vista CenterChula Vista’s second bakery café is latest to open as part of 18-store agreement with Rouse Properties; official grand opening set for Saturday

Nestlé Toll House Café by Chip Begins Baking with Love at Chula Vista CenterIt’s a childhood staple that’s as American as apple pie, and its mouthwatering aroma has an uncanny way of triggering memories instilled by generations of mothers and grandmothers who know what it means to bake with love.

Fortunately, children of all ages can now relive their warm memories of chocolate chip cookies baking in the oven at the Chula Vista Center, thanks to the arrival of a new Nestlé Toll House Café by Chip. The popular bakery café chain will host its official grand opening on Saturday, May 9.

The celebration will begin at 12 noon with a ribbon cutting ceremony at the freestanding, outdoor café. Several local dignitaries are expected to attend – including National City Mayor Ron Morrison; members of the San Diego, National City and Chula Vista Chambers of Commerce; and Ziad Dalal, President & CEO of Nestlé Toll House Café by Chip.

Following the ribbon cutting, attendees will be serenaded by 30 ukulele-playing students from Ocean View Elementary School. Guests will also be treated to free samples of several delicious menu items, including Panini sandwiches, wraps, crepes, salads and, of course, freshly baked cookies and danish. Prizes will be awarded and other fun activities are planned for the daylong celebration.

Franchisee Daisy Mirador said she has been looking forward to this grand opening for a long time. She also owns another successful café in Chula Vista, at the Otay Ranch Town Center, and she is confident her newest café will quickly build a reputation for serving up smiles to bustling shoppers with its freshly baked treats, specialty coffees and savory snack offerings.

“When people notice our café for the first time, they are instantly drawn in. After all, it’s pretty hard to resist a warm Nestlé Toll House cookie and a hot cup of premium coffee,” said Mirador. “I invite everyone from around the area to bring their family and friends on Saturday and join us for our grand opening festivities. We’re going to have some great food and great fun!”

The premium dessert destination concept is built around the world’s most powerful food brand – Nestlé. Each café serves up freshly baked cookies, premium Nescafe® Milano coffee, ice cream and a wide array of delectable treats. The Chula Vista Center café also offers breakfast muffins, cinnamon rolls and croissants; gourmet sandwiches, quesadillas and salads as lunch and dinner options; and barista-quality espressos, cappuccinos and lattes.

The Chula Vista location is the 15th of 18 new cafés projected to open under a long-term master lease agreement signed in October 2013 with Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of regional enclosed malls.

Located at 555 Broadway, the Chula Vista Center café is the 12th café in California and the 148th Nestlé Toll House Café system-wide.

Nestlé Toll House Café by Chip Begins Baking with Love at Chula Vista CenterNestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé brands. Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises nearly 150 bakery cafés in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first café opened in 2000. Nestlé Toll House Café by Chip has been recognized by Entrepreneur magazine’s “Franchise 500” for the last nine consecutive years through 2015.

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Rouse is a publicly traded real estate investment trust headquartered in New York City and founded on a legacy of innovation and creativity. Among the country’s largest publicly traded regional mall owners, the Company’s geographically diverse portfolio spans the United States from coast to coast, and includes 32 malls in 19 states encompassing over 21.5 million square feet of space. For more information, visit