Popular bakery cafés encourage customers to “Be A Good Cookie” and support pediatric cancer research through Cookies for Kids’ Cancer
As countless sweet-toothed fans rally to commemorate the 75th anniversary of the oh-so-mouthwatering chocolate chip morsel, Nestlé Toll House Café by Chip is marking the occasion by giving back to its bravest customers in collaboration with the Cookies for Kids’ Cancer organization.
The partnership, which will help fund essential research grants for five of the nation’s leading pediatric cancer centers, will kick off on Saturday, Sept. 13 – National Childhood Cancer Awareness Day – and continue through Oct. 31.
During this time, Nestlé Toll House Cafés across the country will be accepting donations for Cookies for Kids’ Cancer, a national nonprofit organization that helps fund the development of less toxic, more effective treatments for children battling cancer. In exchange for making a $1 donation, guests will receive a $1 coupon to be used on a subsequent visit to any Nestlé Toll House Café. Supporters may also make direct donations to the charity at https://supportcookiesforkidscancer.org/NestleCafeGoodCookies.
The popular bakery cafés have set a collective goal of raising $500 per location. If each café reaches its target, the campaign will raise more than $50,000.
“As we celebrate 75 years of helping families create warm memories with our trademark chocolate chip morsels, it’s the perfect time for us to show how grateful we are for our biggest supporters – their children,” said Ziad Dalal, founder and president of Nestlé Toll House Café. “Those of us with kids understand all too well what it’s like to worry about their health and well-being, even in the best of times. We hope everyone will stop by our cafés and make a donation to Cookies for Kids’ Cancer, whether they purchase a treat or not. These special kids need our help, and this is a simple way for each of us to do our part.”
Founded in 2008, Cookies for Kids’ Cancer provides inspiration and support for individuals, businesses and organizations to raise money by hosting grassroots bake sales and other fundraising events. Since its beginning, nine new pediatric cancer treatments have been developed, according to Larry Witt, founder and president of the charitable organization.
“We are thrilled to partner with a company that knows more about the power of love and cookies than just about anyone on the planet,” said Witt. “They say it takes a village to raise a child, and that certainly holds true when it comes to eradicating childhood cancer. Nestlé Toll House Café is going above and beyond with this campaign and we couldn’t be more grateful for their support.”
Nestlé Toll House Café is also celebrating the 75th anniversary with its “Toll House Tuesdays,” in which cafés nationwide will offer 75-cent chocolate chip cookies from 2-5 p.m. every Tuesday from Sept. 16 through Oct. 28.
Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé brands. Crest Foods Inc., dba Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises more than 130 bakery cafés in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first Nestlé Toll House Café opened in 2000. The company has been recognized by Entrepreneur magazine’s “Franchise 500” for the last nine consecutive years through 2014. For more information, please visit NestleCafe.com.
Through the concept of local events and online cookie sales, Cookies for Kids’ Cancer inspires individuals, organizations and businesses to join in the fight against pediatric cancer by raising the funds and awareness necessary to change the facts of pediatric cancer. Since Cookies for Kids’ Cancer launched in 2008, there have been more than 5,500 events in all 50 states and 16 countries, ranging from big to small, organized by Good Cookies of all ages. The organization granted over $5 million in the first five years to the leading pediatric cancer research facilities, including Children’s Hospital of Philadelphia, Texas Children’s Cancer Center, Memorial Sloan Kettering Cancer Center, St. Jude Children’s Research Hospital, and Dana Farber Cancer Center. Beginning in 2013, Cookies for Kids’ Cancer is also matching dollar for dollar the allowance per child enrolled to the Children’s Oncology Group’s Phase 1 & Pilot Consortium, which is comprised of 21 premier pediatric oncology programs throughout the country. This support ensures an even greater number of children with pediatric cancer receive the care needed.
For more information, visit www.cookiesforkidscancer.org. Follow the organization on Facebook at www.facebook.com/Cookiesforkidscancer and Twitter at www.twitter.com/cookies4kids. Be A Good Cookie is a registered trademark of Cookies for Kids’ Cancer.