Brand’s global popularity continues with opening of 50th Middle East café
Nestlé Toll House Café by Chip is continuing its rapid expansion throughout the Middle East, with two new cafés opening this past month in Kuwait. The new openings bring the brand’s overall count in the Middle East to 50 locations.
In February, Al Wazzan Group, the area developer for the brand in Kuwait, opened two new cafés – in the Public Authority for Minor Affairs in Sharq and in the 25th February Tower in Kuwait City. Both cafés offer local delivery and feature some of the best cookie cake designs in the world.
“We are enjoying tremendous growth throughout Kuwait, thanks to our franchise partners who continue to build our brand,” said Shawnon Bellah, chief operating officer of Crest Foods, Inc., the franchisor of Nestlé Toll House Café by Chip. “It’s exciting to see the response to our brand in Kuwait and we look forward to continued expansion in Iraq, Saudi Arabia, the UAE and other nations throughout the region.”
These two new locations make Kuwait the largest Middle East market for Nestlé Toll House Café by Chip, with 19 locations.
The premium dessert destination concept is built around one of the world’s most recognized food brands – Nestlé. The popular cafés serve up freshly baked cookies, customized cookie cakes, a wide assortment of freshly baked confections, ice creams, smoothies, cold beverages, premium Nestlé® Buondi® coffee and savory sandwiches.
Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé brands. Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises over 160 bakery cafés in the United States, Puerto Rico, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first café opened in 2000. Nestlé Toll House Café by Chip has been recognized by Entrepreneur magazine’s “Franchise 500” for the last 11 consecutive years through 2017. For more information please visit nestlecafe.com.