Chocolate and peanut butter have been a match made in treat heaven. Now, Culver’s and Reese’s Peanut Butter Cups have teamed up to deliver a decadent experience that is truly out of this world. As part of Culver’s ongoing “Welcome to Delicious” campaign this newest television spot moves Fresh Frozen Custard and Reese’s Peanut Butter Cups front and center, to showcase this delicious partnership.
“We put as much care into our Fresh Frozen Custard as Reese’s brand puts into its iconic peanut butter cups,” said David Stidham, vice president of marketing at Culver’s. “Our new ‘Welcome to Delicious’ spot highlights this tasty pairing of Culver’s Concrete Mixers and Reese’s Peanut Butter Cups. We dare you to watch it without getting hungry.”
Culver’s Concrete Mixers are carefully handcrafted using Fresh Frozen Custard made from family farm dairy along with the finest cocoa beans and vanilla made throughout the day in each restaurant. Guests can order them with chunks of Reese’s Peanut Butter Cups mixed in with chocolate or vanilla Fresh Frozen Custard.
“Concrete Mixers are the cornerstone of Culver’s treat offerings,” said Stidham. “Reese’s Peanut Butter Cups are one of our most popular Concrete Mixer mix-ins. It really is the creamiest way to enjoy the combination of chocolate, peanut butter and Fresh Frozen Custard.”