Fast-growing chain ramps up franchise growth, enters new markets
Newk’s Eatery, the fast-casual brand known for its culinary-driven menu prepared in open kitchens, will open more than 25 new company-owned and franchise restaurants in the Southeast next year and is actively engaged with experienced multi-unit operators in new markets to add to the growth.
The fast-growing company’s announcement comes as Newk’s ramps up its franchise growth plans and wraps up an impressive 2014. In total, the company expects 16 percent new store growth in 2014, including six franchise locations set to open in November and December.
Demand is growing for Newk’s unique brand of fast casual, which blends a fine dining experience – including food delivered to the table and tables bussed – with fast-casual lunch and dinner fare like hot sandwiches, salads, soups and California-style pizza.
“Our growth to date has been calculated as we tested and ultimately proved our concept,” said Newk’s President and CEO Chris Newcomb, who founded the company in 2004. “In 2014, we saw much higher than average growth in existing and new units, and we are ready to build on our strong foundation.”
Over the past two and a half years, the company has doubled its store count to more than 70 units. Private equity firm Sentinel Capital Partners acquired a majority interest in the company in Q1 2014, setting a strong foundation for the brand. To further bolster growth, the chain added two new leadership positions – chief operating officer and chief development officer – filled by industry veterans Jim Greco and Chris Cheek, respectively.
“Fast casual continues to be a driving force in the restaurant industry, and we are taking the segment to a new level with the finest ingredients and hospitality,” said Greco. “With our differentiated position in a thriving category, Newk’s is a compelling franchise opportunity.”
For more information on franchise opportunities, go to www.newks.com/franchise.
Fast-casual Newk’s Eatery is passionate about delivering fresh, flavorful food experiences. Newk’s culinary-driven menu, prepared in its open-view kitchens, includes made-from-scratch soups, fresh tossed salads, California-style pizzas, hot toasted sandwiches, soups and desserts. Rapidly expanding since the first restaurant’s opening in 2004, Jackson, Mississippi-based Newk’s currently operates and franchises 70 units in 13 states. For more information visit newks.com, join the Roundtable Club, or follow Newk’s on Facebook and Twitter.