Noble Roman’s, Inc. (OTC BB: NROM), the Indianapolis based franchisor of Noble Roman’s Pizza and Tuscano’s Italian Style Subs, today announced further expansion of its popular take-n-bake (TNB) concept.
On January 14, 2013, a third Noble Roman’s stand-alone take-n-bake franchise unit opened in the northwest section of the greater Indianapolis metro area. This stand-alone take-n-bake (TNB) franchise, dubbed “Noble Roman’s Take-n-Bake P’za” leverages the popular Noble Roman brand, reputation for taste and quality, and the rapidly growing trend supporting the take-n-bake concept. The newest unit is located in Indianapolis on 96th Street at Michigan Road in the Pyramid North Shoppes.
In addition, the Company has signed additional new franchise agreements, bringing the total number of TNB units open or in development to nine. Six units are currently under development or construction, expected to open during the first half of 2013.
“Consumers continue to gravitate toward take-n-bake pizza, due to the convenience, value, and taste, and the accelerating growth of our franchise concept is evidence of this powerful trend,” commented Paul Mobley , Chairman and CEO, Noble Roman’s Inc. “We continue to grow our pipeline of franchised units, now with nine units open or scheduled to be open by mid-year. Additional units should add to this total, as this concept is further proven. The fact that our first unit turned a profit in the first month of operation validates the concept and reinforces the opportunity. The expansion of this stand-alone take-n-bake concept represents an additional component to our growth strategy, and I am pleased with the progress we are making with this initiative. Take-n-bake remains the fastest growing segment of the pizza industry and this concept leverages our previous success and brand reputation.”
The Noble Roman’s Take-n-Bake concept features the chain’s popular traditional hand-tossed style pizza, Deep-Dish Sicilian pizza, the SuperThin pizza, and Noble Roman’s famous breadsticks with spicy cheese sauce, all in a convenient cook-at-home format. Additional menu items will include such items as fresh salads, cookie dough, cinnamon rounds, bake-able pasta, cheesy sticks and more. The take-n-bake pizza design grew out of the rising popularity of take-n-bake generally, the Company’s success in licensing over 1,350 groceries nationwide to carry Noble Roman’s take-n-bake pizza, and the company’s existing reputation for fun, great tasting pizza. The Noble Roman’s stand-alone take-n-bake unit requires only 900 square feet with a minimal amount of equipment and build-out relative to a regular quick-service restaurant, resulting in a much lower investment cost. Additionally, the Company anticipates that the take-n-bake unit will require much less labor and other operating costs, such as utilities, making it simpler and more affordable to operate, contributing to a compelling franchise opportunity for potential franchisees.
As previously announced, the company has signed agreements thus far for nine stand-alone take-n-bake units all to be located in central Indiana. The first seven franchises were all sold to existing Noble Roman’s franchisees. Two of the existing franchisees signed agreements for three units each and one existing franchisee signed for a single unit. The eighth and ninth agreements were signed with separate franchisees for locations in north central Indiana.