Noodles & Company (NASDAAQ:NDLS), serving classic noodle and pasta dishes from around the world, today announced that Gretchen Paules has joined its team as Vice President, Field Marketing, where she will oversee all field marketing support, including franchise marketing.
“As a brand built on grassroots marketing and thoughtful engagement with guests on the local level, we are thrilled to have Gretchen join our team and look forward to leveraging her more than twenty years of experience to build upon our local marketing leadership,” said Dan Fogarty, Executive Vice President of Marketing at Noodles & Company. “We’re excited about Gretchen bringing her years of experience to help us bring our Your World Kitchen positioning to life with our teams, in our restaurants and with new fans as we build our brand across the country.”
Most recently Ms. Paules was principal in her own consulting group, Elevation Branding & Communications, where she developed media strategies, business and marketing plans for brands including Abuelos, The Walking Connection and Quaker Steak & Lube. Prior to that she held senior positions with Famous Brands (Mrs. Fields, TCBY), Boston Market, Rock Bottom Restaurants, Aramark, Burger King and Arby’s. Throughout her career, Ms. Paules has led strategic development, field marketing, franchise marketing, advertising, CRM programs, social media and digital programs for these notable brands which will all serve as relevant and important experience in shaping and driving field marketing activities for Noodles & Company.
Ms. Paules is a graduate of the University of Colorado, Boulder, and is a board member of the Marketing Executive Study Group (MEG) of the National Restaurant Association. She is also a volunteer with No Kid Hungry/Share Our Strength.
Founded in 1995, Noodles & Company is a fast-casual restaurant chain that serves classic noodle and pasta dishes from around the world with 439 locations system-wide in 32 states and the District of Columbia as of December 30, 2014. Known as Your World Kitchen, Noodles & Company’s globally inspired menu consists of more than 25 fresh, customizable noodle bowls, salads, soups and sandwiches that are prepared quickly using quality ingredients. From healthy to indulgent, spicy to comforting, the menu provides favorites for everyone from kids to adults. Popular dishes include the Med Salad with grilled chicken, spicy Indonesian Peanut Sauté and creamy Wisconsin Mac & Cheese.