Gap Between Developers and POS Systems Bridged as Omnivore Connects Restaurant Apps and Engages Millions of Consumers
With decades of collective experience working to create innovative cloud-based solutions, Mike Wior and Mike Taczak saw major challenges in the restaurant and hospitality industry. Operators were increasingly seeking better ways to seamlessly integrate a variety of capabilities into their point-of-sale (POS) systems. But, smooth POS integration was still blocked by a disconnection of disparate systems.
To solve this integration problem and move the restaurant industry forward, Wior and Taczak set their sights on building a better and more efficient way to connect restaurant POS systems with consumer applications. Wior brought years of experience in security and infrastructure at Wells Fargo to the table, while Taczak had extensive knowledge in API and platform development. Together, their focus was to develop a robust cloud-based API that would serve as the new standard in universal communications for the restaurant industry. In 2014, Wior and Taczak launched Omnivore, a universal API that connects restaurants, developers and suppliers while streamlining the POS process.
“App developers want the ability to communicate directly with diverse POS systems,” said Wior, CEO and co-founder of Omnivore. “Restaurants want a seamless end-to-end solution. Suppliers want real-time consumer engagement opportunities. Omnivore was designed to bridge those gaps, making the possibilities for better engagement endless. The key that will differentiate restaurants from each other in the future is the customer experience they offer, and the technology they employ to achieve it. With that in mind, there was a real need for an API like Omnivore to provide a new level of connectivity.”
What sets Omnivore apart is its ability to universally communicate with many different POS systems. Before Wior and Taczak introduced their product to the market, developers were often left with no other option but to build their products multiple times, once for each system, dramatically increasing the cost of development and maintenance. With Omnivore, the functionality and data model of many POS systems is normalized into a single API, allowing developers to build only once, and immediately be compatible with popular systems like Micros, Aloha, POSitouch, InfoGenesis and Dinerware.
“With hundreds of types of POS systems in the world, it’s incredibly difficult to develop and maintain integrations with each one, while simultaneously building an application that delivers value and a great customer experience. The integration work takes over the entire development process. We’re completely focused on perfecting those integrations, so our restaurant and application partners can stay focused on what’s important to their own mission,” said Taczak, CTO and co-founder of Omnivore.
Now, Omnivore is becoming the go-to API for POS systems, not only at the restaurant level, but across all hospitality sectors. Dozens of global companies are already finding rapid success on Omnivore’s platform, including many of the leading restaurant technology companies in sectors like discovery, reservations, delivery, CRM loyalty, ordering, payment, analytics and more. In the years to come, both Wior and Taczak believe their platform has the power to help take the entire industry to a never-before-seen level of data-driven convenience. From the beginning, Chris Sullivan, co-founder of Outback Steakhouse and OSI Restaurant Partners, advocated, shaped, and supported Omnivore’s mission. Sullivan is Omnivore’s first investor and uses the Omnivore platform throughout his restaurants.
“The restaurant industry is undergoing dramatic changes. To remain a profitable business opportunity, restaurants must deploy technology to maximize ROI in areas such as revenues and table turns. Omnivore’s platform is impacting how venues can connect to new apps and successfully engage customers, which enhances sales, productivity, loyalty and the experiences of customers, staff and vendors,” said Sullivan, Omnivore investor.
“We’re already witnessing how our API is shifting the entire restaurant technology landscape,” Wior said. “It’s clear that Omnivore truly is the missing ingredient for restaurant apps and analytics – we can’t wait to be a part of the exciting future that our technology helps unlock.”
Revolutionizing the worlds of hospitality and retail, Omnivore connects a retailer’s point-of-sale (POS) with new technologies, driving engagement through the full lifecycle of the consumer experience. Omnivore’s cloud-based platform enables a single integration through their API, seamlessly facilitating the connections to POS systems now and into the future. The platform helps restaurants discover apps for payment, reservations, delivery, loyalty, analytics and more to connect with millions of consumers around the world. Omnivore enables access to real-time, quality consumer level point of purchase intelligence. Located in the San Francisco Bay area, Omnivore is a privately held company. For more information, please visit omnivore.io