The World’s Largest Casual Dining Mexican Restaurant Brand Responds to Core Customers’ Needs By Partnering with the Global Leader in Consumer Transaction Technologies, Allowing Guests to Pay with Mobile Devices
When its core customers speak, On The Border Mexican Grill & Cantina listens, and responds big-time.
On The Border, home of border-style, sizzling Mesquite-grilled fajitas, recently surveyed its core customers to learn that 70 percent found “mobile pay” to be appealing. So OTB, the world’s largest casual dining Mexican restaurant brand, through a partnership with NCR Corporation, is now offering the feature at all of its corporate restaurants.
The partnership with NCR, the global leader in consumer transaction technology, enhances guests’ speed-of-service and convenience by allowing them to pay their check using their mobile device. In the Mobile Pay process, users can also join Club Cantina, On The Border’s email club. Upgrades and additional services to OTB’s current Mobile Pay are planned in the coming months.
“We love engaging our guests and transforming the OTB experience, from a smile at the front door to our incredible food and drinks, all the way to how they pay,” said Ward Whitworth, President of On The Border. “We feel it’s our obligation to our valued guests to put some of that experience in their hands, with the technology they rely upon. As the category leader in our industry, we wanted to align with a partner that is the leader in its own field. We feel we have done exactly that and we are thrilled to be working with NCR Corporation and its highly-lauded Mobile Pay.”
NCR Mobile Pay is an application that enables guests to browse their bill and pay directly from their smartphone. Seamlessly integrated with the NCR Aloha point-of-sale solution, NCR Mobile Pay is a fast, secure and easy option. Current key features include but are not limited to:
- Increasing speed of service – allowing guest to pay on demand via their mobile device and help staffs turn table faster during peak business times.
- Reducing the potential for credit card fraud – keeps transactions secure by eliminating the passing of physical credit card information between guest and restaurant staff.
- Emailing receipt – guests automatically receive an electronic receipt via email for once the check has been processed and paid.
On The Border Mexican Grill & Cantina is the world’s largest Mexican casual dining brand, offering an extensive menu of great-tasting, classic and contemporary Mexican food, like sizzling mesquite-grilled fajitas, and Margaritas as big and bold as the border itself. On The Border is owned by Border Holdings, LLC, with more than 150 restaurants in 34 states, Puerto Rico, Asia and the Middle East. Follow and ‘like’ On The Border on Facebook at www.facebook.com/OnTheBorderMexicanGrillandCantina, and @OnTheBorder on Twitter. For more information, visit www.ontheborder.com.
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables nearly 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier. NCR is headquartered in Duluth, Georgia with approximately 29,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries. The company encourages investors to visit its web site which is updated regularly with financial and other important information about NCR.