Leader in technology for on-premise hospitality reveals significant uptick in beer volume, top brands and more insights from football’s season finale
Sunday’s Big Game was played in Los Angeles and the Entertainment Capital of the World did not disappoint — especially when it came to raising a glass to celebrate a historic victory in SoFi Stadium!
In BeerBoard‘s 2022 Big Game Pour Report, the leader in technology for on-premise hospitality tracked draft beer sales for its clients on Feb. 13 and compared the stats to Feb. 7, 2021, and Feb. 2, 2020 — the dates of the two previous championship games. In total, BeerBoard’s clients generate over $1 billion in on-premise draft beer sales annually in the United States.
This year, the Big Game Pour Report highlighted the impact a championship game can have on the host city’s bars, brewers and markets as Los Angeles saw a massive increase of 341% in pour volume compared to 2021. As they celebrated an unforgettable night, Angelenos drink of choice was Modelo Especial, which was also the biggest mover among leading brands poured with a 70% increase nationally and 212% increase in the L.A. area. Nationally, the Big Game brought draft beer volume up 41% compared to 2021.
Despite not getting the result they wanted, the city of Cincinnati still celebrated its team’s first championship appearance in 33 years with a 55% increase in pour volume compared to 2021. For The Queen City, Bud Light took the crown for preferred draft beer. This doesn’t come as a surprise as Bud Light also took the top spot nationally and saw an increase of 18% in pour volume.
To see the full 2022 Big Game Report, visit www.beerboard.com/2022-Big-Game-Pour-Report.
To learn more about BeerBoard, visit beerboard.com.
BeerBoard is the leading technology and Automated Intelligence company enabling the food & beverage industry to make business decisions about its complete bar business. It manages over $1 billion in bar sales and 55,000 products through its industry-leading solution. The company’s patented digital platform captures, analyzes, and reports real-time data related to bar performance, brand insights, ordering and inventory. Built for retailers, brewers and distributors, the versatile platform is easily operated from a single dashboard, and it has streamlined operations and increased top and bottom-line revenue all over the United States. Find out more about how BeerBoard is changing the bar industry through data-based business decisions at beerboard.com.
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