Veteran operations executive to lead business growth, drive enhanced guest experience
Pei Wei, the leader in delivering a handcrafted, Pan-Asian culinary experience, has named John “J.” Hedrick as its new CEO. He joined the company on Jan. 30.
Hedrick brings a strong background in multi-unit hospitality and food service, specializing in retail operations while enhancing the guest experience. He most recently served as chief operating officer of NPC International, the nation’s seventh-largest restaurant operator with 1,300 Pizza Hut and Wendy’s locations and annual revenues exceeding $1.2 billion. At NPC, he accelerated strong financial performance and growth while creating a customer-focused, employee-first mindset for long-term success.
“I am extremely excited about the opportunity to join Pei Wei – a great brand with a terrific future. As a longtime customer, I jumped at the chance to be part of the team,” said Hedrick. “I believe that, with a renewed focus on our team members and the needs of our customers, we will continue to position ourselves as a leader in the fast casual restaurant industry.”
In 2016, Pei Wei launched a rebranding initiative to forge a deeper connection with guests and elevate both the in-dining and take out experience through modern convenience and a “flavor with purpose” mission, featuring dishes made with mindfully sourced, fresh ingredients and a handcrafted approach to fast casual.
Hedrick’s other previous leadership positions with industry-leading companies included key operating and support roles at Pilot Flying J, 7-11, Inc. and RaceTrac Petroleum.
Founded in 2000, Scottsdale, Arizona-based Pei Wei is a Pan-Asian, fast casual restaurant that offers guests a way to eat well, be well and live well. Pei Wei prepares each dish to order using freshly chopped ingredients, purposely chosen for nutrition as well as flavor, and in the tradition of ancient Asian cooking methods. Menu offerings include lettuce wraps, salads, sushi, quinoa bowls and Wok Classics that can be easily customized for any palate or diet, including gluten-free and vegetarian. Pei Wei owns and operates more than 200 restaurants in 21 states. For more information, visit www.peiwei.com, and the latest Pei Wei news is also on Facebook, Twitter and Instagram.