Phoenix Favorite Daytime Cafe to Open First Tucson Location



Phoenix Favorite Daytime Cafe to Open First Tucson Location

Avocado Toast

First Watch will unveil the company’s new menu at the restaurant.

Phoenix Favorite Daytime Cafe to Open First Tucson LocationBrunch-lovers in Tucson have reason to rejoice this year. First Watch Restaurants, the Phoenix favorite breakfast, brunch and lunch concept, today announced it will open its first Tucson location on Thursday, January 14, at 6:30 a.m. at 4775 E. Grant Road. The 5,100-square-foot, stand-alone restaurant will be 33-year-old First Watch’s sixth restaurant in Arizona and will employ about 25 people. Customers of the new restaurant will be among the first to sample the eatery’s fresh, new menu, which debuted at its five Phoenix restaurants in early January.

“We’ve loved having a home in sunny Arizona for nearly 25 years,” said Chris Tomasso, president of First Watch. “We decided that it was time to bring our fresh breakfast, brunch and lunch beyond Phoenix, and we couldn’t be more excited to introduce our innovative menu and high-quality ingredients to the people in Tucson as well.”

First Watch’s menu has evolved significantly since it first opened in Arizona in 1992, and the company’s curated new menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The restaurant will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

In Tucson, First Watch will also offer options from the restaurant’s Fresh Juice Bar, featuring the popular Kale Tonic and Day Glow offerings, juiced in-house daily from fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

The new First Watch will open with the restaurant’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.

First Watch bolstered its presence in Arizona in December 2014 through its acquisition of The Good Egg, an Arizona-based breakfast and lunch restaurant company which had 19 locations at the time in Phoenix and Tucson, and with the opening of a new restaurant in the Biltmore area of Phoenix in June 2015.

The First Watch on E. Grant Road serves its entire menu seven days a week from 6:30 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named a 2015 Top Consumer Pick by Nation’s Restaurant News and has received other recognition including being named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 270 restaurants in 26 states, including more than 140 First Watch restaurants, 116 The Egg & I Restaurants, 18 The Good Egg restaurants and one Bread & Company restaurant in Nashville (with another one under construction). For more information, visit firstwatch.com.