Pizza Patrón opened a new standalone concept store in September and it has swiftly become number four in sales out 95 stores in the system.
Built in the original Pizza Patrón neighborhood between two existing Pizza Patrón stores, the idea was to provide some relief for the other two stores that were running at maximum capacity. Remarkably, the nearby stores have not been affected and the new standalone store has been inside the top 5 in sales every week since opening.
“This new model costs approximately $350K to build with projected sales of over $800K for the first year,” said Andrew Gamm, executive vice president of Pizza Patrón. “We are very excited about this new restaurant concept and the potential it represents for the brand.”
Incorporating the company’s new “Nueva Tradición” design package, the new store has a 1200 sq. ft. footprint identical to company’s inline store model, and features a walk-in lobby and drive-thru lane for pick-up orders.
“We love this new pad site model because it significantly expands real estate opportunities for the brand, and it provides intrinsic visibility which equates to stronger sales from the very start,” said Gamm. “The easy and fluid ingress and egress makes Pizza Patrón an easy and convenient choice for customers.”
As with all Pizza Patrón locations, the store accepts Mexican pesos in bill format. It is located at 10081 Lake June Road, in Dallas and hours of operation are 11 a.m. to 10 p.m. Sunday-Thursday, 11 a.m. to midnight Friday and Saturday.
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.