PizzaRev, a fast-casual pizza concept backed by Buffalo Wild Wings, announced today that it signed a franchise agreement with Surfside Coffee, LLC to develop 45 restaurants across greater Miami. The group’s first location is projected to open at the Miracle Mile in Coral Gables, one of South Florida’s most sought-after shopping destinations.
This is the 23rd group of major restaurant brand operators PizzaRev has partnered with to expand the fast-casual pizza franchise across the country. Based in Miami, FL, Surfside Coffee, LLC, operates one of the largest Dunkin’ Donuts franchise networks in Florida. The group is backed by Fireman Capital Partners, LLC (“FCP”), a private equity firm, and led by Chris Mellgren, CEO. Mr. Mellgren brings a wealth of experience in the space having developed multiple highly successful franchise networks across the US.
“I’ve been very interested in the fast-casual pizza category for quite some time and have been looking for a concept that I believe in and that aligns with my views of what a brand means to its guests and its employees,” said Mellgren. “I have found that brand in PizzaRev and am excited to bring the concept to Florida.”
There are more than 200 PizzaRev locations in various stages of development across the country. The brand currently operates 38 corporate and franchise locations throughout California, Colorado, Minnesota, Nevada, New York, Ohio, South Dakota, Texas, Utah and Mexico.
“Chris and the FCP team have the passion and restaurant experience that make them ideal partners to bring PizzaRev to the sunshine state!” said Nicholas Eckerman, co-founder, President and COO. “We look forward to our continued East Coast expansion with franchise partners who share our food-forward mission and commitment to giving back to the communities we serve.”
PizzaRev continues to expand in the U.S. and internationally with support from partner Buffalo Wild Wings Inc., who in 2013 announced an equity-investment in PizzaRev and announced an increase in their stake in 2014. The award-winning concept has been named one of the “10 Brands to Watch” by CNBC and has ranked in the Fast Casual “Top 100 Movers and Shakers” for three straight years. Most recently, PizzaRev was honored with the 2016 HALO Award, recognizing restaurants that have made meaningful contributions to a healthy, active lifestyle.
PizzaRev is a “build-your-own” fast-casual pizza concept that has reinvented the way America eats its favorite food. Guests are empowered to fully customize a personal-sized 11″ pizza for one price. Homemade dough options, flavorful sauces, all-natural cheeses, and more than 30+ artisanal toppings, everything is on display at PizzaRev and assembled right before your eyes. The pizzas are then fired in a 900-degree, stone-bed oven which produces a thin and crispy Roman-style pizza in just three minutes. Los Angeles-based PizzaRev was founded in 2012; the executive team possesses a combination of Fortune 500 operating experience and high-profile restaurant management.
PizzaRev is currently franchising and announced a strategic partnership with Buffalo Wild Wings in 2013. The company currently operates 38 locations with 200 additional franchises under development across Mexico, Washington, D.C. and 17 states: AZ, CA, CO, FL, GA, MA, MN, NE, NJ, ND, NV, NY, OH, SD, TN, TX and UT.