Popeyes Launches New Zatarain’s Butterfly Shrimp This July



Popeyes Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), today launches its new Zatarain’sButterfly Shrimp and celebrates the history of two iconic New Orleans brands who love to honor their origin through product innovation. Popeyes Zatarain’s Butterfly Shrimp will be available through July 29 with eight succulent shrimp, Cajun fries, biscuit and Lemon Garlic Dipping sauce for only $4.99.

The combination of Popeyes Butterfly Shrimp and Zatarain’s seasoning and signature cornmeal breading provides the true taste of New Orleans. The perfect complement is Popeyes signature Lemon Garlic Dipping Sauce – a creamy, tart lemon garlic sauce that includes parsley and red pepper flakes for a tangy touch.

“Popeyes is fortunate to have a Gulf Coast heritage that allows us to explore seafood innovation with the unique New Orleans flavor our fans love,” said Hector Munoz, vice president of marketing. “Partnering with Zatarain’s was the perfect way to celebrate two great brands and the fun and flavor of our home city; what can we say, ‘We Heart NOLA.’”

New Orleans cuisine is recognized as the only indigenous food to the U.S. dating back to 1718. Together, Popeyes and Zatarain’s shared passion for this unique culture has brought more than 150 years of New Orleans flavor to the world; and Popeyes Zatarain’s Butterfly Shrimp is the most authentic New Orleans shrimp dish you’ll find outside of The Big Easy.

“For more than a century, Zatarain’s has been the authority on the authentic taste and vibrant spirit of New Orleans,” said Michael Morse, General Manager of Zatarain’s. “As a brand, we continue to evolve our products and the ways we connect with consumers; that’s why we’re excited to team up with Popeyes to jazz up butterfly shrimp and help folks across the country enjoy the big flavors of The Big Easy.”

Try Popeyes Zatarain’s Butterfly Shrimp at participating Popeyes nationwide; prices may vary. Visit www.Popeyes.com to search for a restaurant near you to take advantage of this incredible limited time only offer.

And, to check out our New Orleans favorites, follow us online at www.Pinterest.com/Popeyes.

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept based on the number of units. As of April 15, 2012, Popeyes had 2,044 operating restaurants in the United States, Puerto Rico, Guam, the Cayman Islands and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

Since 1889, Zatarain’s has been the authority on the fun and flavor of New Orleans. From its humble beginnings producing root beer extract, the company has grown to make more than 200 food products from Rice Dinner Mixes, Frozen Entrees, Pasta Dinner Mixes, Breadings, Seasonings and Spices to Seafood Boils, Creole Mustard and other products based on authentic New Orleans–Style recipes and seafood preparation. Now, people around the world recognize that to capture the true flavor of New Orleans cuisine, you have to “Jazz It Up with Zatarain’s.” For information, recipes and Zatarain’s online store, visit www.zatarains.com.