Popular Phoenix Brunch Spot to Open in Gilbert



Popular Phoenix Brunch Spot to Open in Gilbert

Smoked Salmon Benedict

First Watch is partnering with Phoenix Children’s Hospital Foundation to raise funds at its pre-opening event

Popular Phoenix Brunch Spot to Open in GilbertFirst Watch Restaurants, the Phoenix-area favorite breakfast, brunch and lunch concept, announced today that it will open its newest restaurant at 7 a.m. on Monday, August 28, at 2475 South Val Vista Road in Gilbert. In conjunction with the restaurant opening, the new First Watch will donate all money raised from a pre-opening event to the Phoenix Children’s Hospital Foundation. First Watch also hosted a fundraiser for the hospital foundation at its recent opening near Arizona State University.

Phoenix Children’s Hospital Foundation, with the support of its donors, is able to offer the very best medical specialists, cutting-edge technology and family-friendly services to children in need without regard to the family’s ability to pay. The event will be held at the new First Watch in Gilbert from 9 a.m. to 2 p.m. on both August 26 and 27 and is open to the public. A $10 per person donation is suggested.

“Our friends and neighbors in Phoenix have been wonderful to us over the past 20 years since First Watch opened here, and we’re happy to give back to a community that has given us so much,” said Chris Tomasso, president of First Watch. “As part of our newest First Watch opening, we’re honored to be a part of Phoenix Children’s Hospital Foundation’s commitment to building healthy families in the Gilbert community.”

The 3,600-square-foot restaurant will be the company’s 19th location in Greater Phoenix and will employ about 25 people. It boasts a warm interior design that combines farm-fresh elements with a high-energy, urban design, bringing a unique, friendly character to Gilbert.


First Watch’s curated menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings. First Watch in Gilbert will also offer options from the restaurant’s Fresh Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using only the highest quality fruits and vegetables.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

For First Watch franchise information, please visit http://www.firstwatch.com/franchise/.

Popular Phoenix Brunch Spot to Open in Gilbert

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 300 restaurants in 26 states, including more than 200 First Watch restaurants, 85 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.