As chief marketing officer for McAlister’s Deli, Donna Josephson leads all strategy development, brand management, national and local initiatives as well as R&D and menu innovation. Donna has extensive experience in the restaurant industry where she has led initiatives for several major brands, including Chick-fil-A, Applebee’s and Wendy’s.
What have the highlights and challenges been during your tenure at McAlister’s Deli?
It’s really exciting to be part of a brand that is growing tremendously. We now have more than 325 restaurants across 24 states and it’s a lot of fun to be a part of that success and see our franchisees being successful, as well. It is a true testament to the quality of this brand. The challenging part of that is you have to look forward. We (leadership) can’t just sit and relish the highlights without looking forward and making sure we continue along the same path. Our team is small — but mighty — and we truly value and respect our operations partners, so I’m confident McAlister’s will continue to experience the success we’ve seen over the last several years. We just have to keep looking ahead.