Red Mango, rated America’s #1 Zagat-rated frozen yogurt and smoothies chain in the 2011 National Chain Restaurants Survey, has introduced its newest frozen yogurt flavor called “Honey Badger.” And the only way the company is promoting it to consumers outside of its stores is through social media.
The first-ever social-only flavor launch from Red Mango follows the similarly named feisty animal that won millions of viewers in a YouTube sensation. And much like the iconic Honey Badger that stops at nothing in the wild, the frozen yogurt flavor is already showing its championship status on the store menu in the hearts, minds and online posts of fans of Red Mango.
Made with the company’s all-natural nonfat frozen yogurt and pure honey, the Red Mango Honey Badger frozen yogurt offers a sweet and creamy satisfying flavor that both kids and adults will enjoy.
“We wanted to show the true power and influence of our social media audience by speaking directly to them with our brand new flavor, and letting them decide where to take the message,” said Dan Kim, founder and chief concept officer of Red Mango, Inc. “The reaction has been huge and, once again, it shows the reach that consumers have to share the love.”
To keep the campaign true to its social media roots, Kim announced the Honey Badger flavor on Facebook, Twitter, Pinterest and Instagram, limiting the only thing in stores to the flavor label. With the irreverent message “Try it…or not. We don’t care.” the new flavor is winning appetites in an online dialogue that has crowds of people talking:
@fleurdelyss: Saw this yesterday and could not stop laughing.
@bri8blue: #honeybadger and dark chocolate yummy! @DanKimRedMango @RedMango pic.twitter.com/iWwsLN9c
@enavoy: Like x5372928027363291
@jasieeubanks: what does it taste like?
@MikaelShort: They have They have a new Honey Badger flavor.. With peanut butter… YUM. (@ Red Mango) 4sq.com/KYIlAt
@KendellSimms: @NatalieL33 @bethamig Red Mango in Legacy has a flavor called Honey Badger today!!! #thoughtyoushouldknow #hilarious
@xoxoMegan96: Definitely wanting to try the Honey Badger frozen yogurt at Red Mango!! #honeybadgerdontcare
Red Mango, one of the fastest growing retailers of all-natural nonfat frozen yogurt and fresh fruit smoothies, opened its first U.S. store in July 2007 in Los Angeles, and has since celebrated more than 170 store openings in North America. Red Mango was named the number one smoothie and frozen yogurt chain in America in Zagat’s 2011 National Chain Restaurants Survey. Other awards have included the prestigious Nation’s Restaurant News’ “Hot Concepts!” award and the industry-recognized SupplySide’s “Scientific Excellence Award,” as well as best frozen yogurt honors in Dallas, Seattle, Las Vegas, Chicago, Utah and New York by highly-regarded independent publications. Headquartered in Dallas, Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat and lowfat, gluten-free and fortified with beneficial live and active probiotic cultures like GanedenBC30®(Bacillus coagulans GBI-30, 6086), which helps support the immune and digestive systems when consumed as part of a balanced diet and healthy lifestyle. Red Mango is the first frozen yogurt retailer to earn the National Yogurt Association’s Live and Active Cultures seal for meeting the required criteria for healthy frozen yogurt. Red Mango recently expanded its menu to include satisfying meal options such as its all-natural fruit and yogurt parfaits and fresh fruit smoothies.