The Catering Institute workshop will address challenges, solutions to catering sales growth
The Catering Institute’s one-day Catering Sales Management Workshop will bring together restaurant catering leaders looking to a build a better sales culture inside their organizations. The workshop, to be held Oct. 13 at The Omni Park West Hotel in Dallas, will address cold calling techniques, lead generation and prospecting and consultative selling, among other topics.
“At The Catering Institute we help the restaurant community tackle all aspects of their off-premise business yet there is one question we receive multiple times a day: ‘How do we grow our catering sales,'” said Tracy Avolio, vice president, The Catering Institute. “We feel very fortunate that this workshop will help restaurateurs excel at growing their catering sales. We strongly believe that a culture of education, training and ongoing learning provides real, long-lasting growth results.”
To date, catering leaders from brands such as Firehouse Subs, Qdoba, Bruegger’s, La Madeleine and On the Border have signed up to attend the event, among others. The event also is sponsored by PepsiCo, Punchh, Voice Teleservices and The Texas Restaurant Association.
“We are proud to be recognized by the Catering Institute as a trusted provider of catering order handling services. By sponsoring this event we continue to support our catering clients and others’ desire to grow catering sales,” said David Sawicki, CEO, Voice Teleservices. “At the end of the day, our mission is to help clients grow their catering sales and deliver an exceptional experience on every call we handle.”
During the course of the day-long workshop, attendees will:
1. Learn proven sales tactics, techniques and methodology that will increase catering sales, faster and with more ease.
2. Network with colleagues and leaders from different brands, share ideas, find a mentor and enjoy a sense of community.
3. Create greater opportunities for catering sales teams.
“Through our three divisions, MonkeyMedia Software, The Catering Institute and Catering Insights, we are building on our mission to help restaurant operators grow sales and increase profits by feeding their customers where they live work and play,” said Erle Dardick, MonkeyMedia Software CEO and founder. “This workshop is one of many that we anticipate will do just that for restaurant catering teams.”
The Catering Institute is a leading educator in takeout, delivery and catering, providing training, certification and consulting to restaurant operators and their teams. The Catering Institute is a private, independent academic institution. Led by founder and CEO Erle Dardick, the faculty at the Catering Institute is passionate about helping brands excel at feeding their customers where they Live, Work & Play