Restaurant Chain Growth Report 4/17/12



Growing Concepts
Concepts that have grown by at least 5% (if less than 50 units).

Lakewood, OH-based ALADDIN’S EATERY (founded 1994) has increased by 2 units, from 27 to 29 (7% growth) and entered into IN.  This is a family/casual Mediterranean concept, open for lunch and dinner.  Per person check average is $6-$15+, serving beer and wine.  Seating is for around 50.  Catering is available.  Locations are franchised and trade in IN, NC, OH, PA, and VA.

Fort Myers, FL-based RIB CITY GRILL (founded 1989) has increased by 4 units for the Rib City Grill concept, from 25 to 29 (16% concept growth) and entered into IL and VA.  The company also operates an upscale restaurant called The Veranda (1 unit).  Overall company increase was from 26 to 30 (15% growth).  These are family/casual BBQ restaurants, open for lunch and dinner, with an $8-$20 per person check average.  The restaurants have full bar and seating for about 100.  Catering and private party services are available.  Locations are franchised and trade in CO, FL, IL, MO, OH, TN, UT, VA, and WA.

FIRST WATCH RESTAURANTS based in Bradenton, FL (founded 1983) has increased by 17 units, from 85 to 102 (20% growth).  These are family/casual breakfast and lunch restaurants.  Seating is for around 150.  Per person check average is around $3-$8.  Franchising is offered.  Locations are in AZ, FL, IN, KS, KY, MD, MO, OH, OK, PA, TN, VA, WV and WI.

TACO MAYO based in Oklahoma City, OK (founded 1978) has increased by 7 units, from 79 to 86 (9% growth).  These are quick serve Mexican restaurants with seating for around 30.  Meal periods are lunch and dinner.  Per person check average is around $3-$8.  Locations are more than 80% franchised and are in AR, KS, OK and TX.

HAPPY’S PIZZA based in Farmington Hills, MI (founded 1994) has increased by 11 units, from 69 to 80 (16% growth).  These are mostly take-out restaurants with limited seating.  Meal periods are lunch and dinner.  Per person check average is around $3-$8.  Catering and delivery are available.  Locations are more than 50% franchised and are in CA, IL, MI, NV and OH.

Emerging and Re-emerging Concepts
Concepts with 20 units or less who grew by at least 2 units.

Columbia, MD-based BOARDWALK FRESH BURGERS & FRIES (founded 1980) has increased by 3 units, from 16 to 19 (19% growth) and entered into KY and OR.  The concept is fast casual, open for lunch and dinner.  Per person price range is $6-$12.  The restaurants serve beer and wine and seat about 70.  Online ordering is available.  Trading areas are AL, CA, DE, FL, GA, KY, MD, NJ, OR, PA, and VA.  Franchising is available.

Bensalem, PA-based CHICKIE’S & PETE’S (founded 1977) has increased by 2 units, from 12 to 14 (17% growth).  This family/casual sports bar & grill is open for lunch and dinner, with an $8-$20 per person check average.  The restaurants have full bar and seating for about 350.  Catering and private party services are available.  Units are in NJ and PA.

Repeat Growers
Concepts previously written about in the past 18 months.

Coeur D’Alene, ID-based PITA PIT (founded 1995) has increased by 13 units, from 318 to 331 (4% growth) and entered into MS and NH.  This fast casual sandwich shop is open for breakfast, lunch and dinner, with a $3-$8 per person check average.  Units have seating for about 40 and offer catering, delivery and online ordering.  Stores are franchised and trade in AB, AL, AZ, BC, CA, CO, DC, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MB, MI, MN, MO, MS, MT, NB, NC, ND, NH, NM, NS, NV, NY, OH, OK, ON, OR, PA, PQ, SC, SD, SK, TN, TX, UT, VA, WA, WI, WV, and WY.  We last featured this concept on 8/30/11 (8% growth).

Northbrook, IL-based LOU MALNATI’S PIZZA (founded 1971) has increased by 1 unit, from 33 to 34 (3% growth).  These family/casual Italian and pizza restaurants are open for lunch and dinner, with a $6-$15+ per person price range. The full service restaurants have full bar and seat about 200.  Private party and catering services are offered.  Other locations are take-out/delivery only.  Online ordering is available.  All locations are in IL.  We last wrote about this concept on 9/27/11 (6% growth).

West Monroe, LA-based JOHNNY’S PIZZA HOUSE (founded 1967) has increased by 5 units, from 32 to 37 (16% growth) and entered into TX.  This is a quick serve pizzeria concept, open for lunch and dinner.  Price range is $4-$10.  Beer is served.  Online ordering and delivery services are offered.  Locations trade in AR, LA, and TX.  Franchising is available.  We featured this restaurant on 11/9/10 (3% growth).

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