Restaurant Marketing Strategies for a Tough Economy

Restaurant Marketing Strategies for a Tough Economy

Whether it’s the local diner at the end of the block, the elegant four-star overlooking the city, or the growing chain – restaurants are facing more challenges today than ever before.  Getting exposure for their restaurant news doesn’t have to be one of those challenges.

Independent restaurants and restaurant chains have turned to to distribute their news and help build their brands since 1999.

“Restaurants need to promote their business without it taking a big bite out of their budget,” says Troy Brackett, owner of  “Fortunately, we’ve been helping restaurants do exactly that for thirteen years.”

It doesn’t matter how big or small a restaurant is, each one can make good use of a press release to promote their restaurant news, gain exposure and grow their customer base.  But it isn’t enough to write a press release and tell everyone how great your restaurant is.  The most important thing for restaurant owners and operators to remember is to make sure their press release is newsworthy.

For example, if you are about to open a new restaurant, this would be a newsworthy event. But if you need to promote your restaurant even though nothing new is happening there, you need to find an angle.

The good news is that there are plenty of things you can easily promote to gain publicity for your restaurant. For example:

  • New menu selections and product launches
  • Back to school specials
  • Facebook or Twitter promotions
  • A restaurant remodel
  • Community service events
  • Charitable donations made
  • Celebrating a restaurant’s anniversary
  • Holiday and special events marketing
  • Personnel promotions offers an affordable, dependable, effective outlet for your restaurant news.

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