Ordering lunch online is nothing new — from pizza to salads to subs — scores of eateries have offered web-based menus for years. But now some restaurants are finding the way to a hungry customer’s heart is through a highly interactive website, so they can customize their order, and enjoy it in a matter of minutes, without actually having to talk to a single person.
One chain making the most of recent technological advances is Specialty’s Cafe & Bakery, based in San Francisco. With 32 cafes located in mostly downtown or financial districts, the owners were looking for ways to help their busy customers get the most enjoyment out of their lunchtime experience.
Instead of a hot new chef, they teamed up with software programmers and developed what many in the industry consider to be the gold standard of ordering cafe food online.