Rita’s Italian Ice Celebrates “Ice, Custard, Happiness” with Custard’s Exciting Return

Rita's Italian Ice Celebrates "Ice, Custard, Happiness" with Custard's Exciting ReturnWorld’s Largest Italian Ice Concept Brings Custard Back to Stores Across the Country

Rita's Italian Ice Celebrates "Ice, Custard, Happiness" with Custard's Exciting ReturnRita’s Italian Ice, the world’s largest Italian Ice concept with more than 600 stores, officially announced today that its signature Frozen Custard will return to stores nationwide. Beginning immediately, the company will phase Custard back into store menus with the hope of completing its transition in year-round locations by the end of 2015. Rita’s award-winning Frozen Custard will take the place of the premium Soft-Serve Ice Cream, which was temporarily incorporated into store menus earlier this summer as a result of a nationwide egg shortage.

“For a company whose mission is ‘Ice, Custard, Happiness,’ you can only imagine how excited we are to announce Custard’s return,” said Jeff Moody, CEO of Rita’s Italian Ice. “We’ve been working tirelessly to find a solution to bring Custard back despite the nationwide egg shortage and are grateful for our loyal fans’ patience during this process. Yet again, another testament to the amazing fans we have!”

The transition is expected to take place in two phases — phase one occurring throughout the remainder of 2015 for Rita’s year-round locations, and phase two occurring in the first quarter of 2016 as seasonal stores reopen across the country. Rita’s plans to mark the occasion of Frozen Custard’s return to its more than 600 stores as part of its annual First Day of Spring (FDOS) Free Italian Ice Giveaway.

For more information on Rita’s signature Frozen Custard and its return to your neighborhood, please visit ritasice.com.

Rita's Italian Ice Celebrates "Ice, Custard, Happiness" with Custard's Exciting ReturnThe popular chain offers a variety of “Cool Treats,” including: its famous Italian Ice, made fresh daily with real fruit and available in more than sixty-five flavors; Old-Fashioned Frozen Custard; Sundaes; Light Custard; Frozen Custard Cakes; Custard Cookie Sandwiches made with OREO; layered Gelatis; and its signature Misto and Blendini creations. Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with its freshly made, delicious treats in a fun-filled atmosphere, and thirty years later, it is still spreading “Ice, Custard, Happiness!” For more information about Rita’s Italian Ice, please call 1-800-677-7482 or visit www.ritasice.com.