Rita’s Italian Ice Now Scooping in Chula Vista

Rita's Italian Ice Now Scooping in Chula Vista

Ice Storm Hits Chula Vista!

Über-Popular “Ice, Custard, Happiness” Treat Store Opens Today!

All Guests who Visit the New Rita’s will Get a Free Regular Italian Ice!

Rita’s Italian Ice, the world’s largest Italian Ice concept with over 600 stores has opened its newest store in the Bonita Point Plaza at 1463 East H Street across from Southwestern College and Bonita Vista High School in Chula Vista, California today.  All Guests who visit the new Rita’s today will get a complimentary Regular Italian Ice to try the delicious treat!  Since 1984 Rita’s has been dedicated to serving up a big dose of happiness with their smooth and delicious frozen treat, made fresh daily, with real fruit in more than 65 flavors.  The new Rita’s in Chula Vista is bringing the “Ice Storm” for the whole community to try and offering complimentary Regular Rita’s Ice today and during the Grand Opening celebration scheduled for Friday, May 9th, 2014.

Now Guests in Chula Vista can choose from Rita’s Ice flavors including the most popular, Mango, Cherry, Alex’s Lemonade, Swedish Fish, and STARBURST Cherry, just to name a few!  If Guests want a bit more decadent treat, Rita’s Cream Ice, is offered in silky smooth flavors.  Health-conscious Guests can still enjoy a taste of Rita’s with Sugar-free Italian Ice and Light Vanilla Frozen Custard.

Rita’s the “Home of Cool Treats” offers many delicious options in addition to Italian Ice, including Misto Shakes, a combination of Italian Ice and Old-Fashioned Frozen Custard blended into a cool, creamy, delicious customizable treat, a personalized Blendini, which is Old-Fashioned Frozen Custard and Italian Ice with your choice of mix-ins such as Snickers blended together or, a Gelati, your choice of Italian Ice layered with creamy Old-Fashioned Frozen Custard.  Other tempting treats include Rita’s twist on an old-fashioned favorite, Milkshakes, made with Rita’s famous Old-Fashioned Frozen Custard and are available in a variety of flavors, topped off with whipped cream.   Some of Rita’s newest additions will be offered and include STARBURST Orange Ice, Sundaes, Oreo Custard Cookie Sandwiches, as well as Light Custard!

The new Rita’s Italian Ice in Chula Vista is owned and operated by Rita’s GP, LLC, based in Old Town San Diego. Plans include opening more than 30 stores within San Diego County over the next few years. Other Rita’s opening soon will be Rancho Penasquitos, San Marcos, Oceanside, Vista, Escondido (2 locations) and Santee. For an updated map of all “Coming Soon” Locations visit www.facebook.com/RitasofSanDiego and begin following our rapid expansion as the “Ice Storm” blankets San Diego.

The new Rita’s Italian Ice hired 15 “Treat Team” members from the local community and is now open in the Bonita Point Plaza at 1463 East H Street, Chula Vista, CA 91910.  Hours of Operation are Noon to 9:00 p.m. Monday-Thursday and Noon to 10:00pm Friday-Sunday.  Visit:  http://www.ritasofbonita.com

Rita’s at Bonita Point Plaza in Chula Vista will celebrate its Grand Opening by giving Free Ice for a Year to the first 50 guests in line on May 9th.  All Guests who visit the new Rita’s Italian Ice for the Grand Opening will receive a free Regular Ice of their choice.

Like so many others in San Diego, one of the partners is a transplant from the Philadelphia area, turned local San Diego entrepreneur.  Experiencing Rita’s for more than 17 years while living in the Philly area, they realized it was time to bring Rita’s refreshing Italian Ice, Frozen Custard and “Happiness” from the City of Brotherly Love to points west so all San Diegans can enjoy.  Rita’s GP, LLC, plans to open more than 30 stores alone in San Diego County, over the next 5 years, beginning with Chula Vista at Bonita Plaza.

“We are so excited to spread Rita’s ‘Ice Custard Happiness’ to San Diego,” said Kurt Kuyper, Director of Operations, San Diego, Rita’s GP, LLC.  “Our amazing Italian Ice is going to be San Diego’s new favorite!  When they try our Ice layered with our Old Fashioned Frozen Custard made into Rita’s number 1 treat the Gelati, they will flip!   We invite the whole community to try Rita’s Italian Ice and our other Cool Treats!”

Rita’s Italian Ice in Chula Vista features the same great combination of fresh made Italian Ice in a clean, fun atmosphere that patrons have loved since the first Rita’s location opened in Philadelphia in 1984, thirty years ago this year!

Rita’s Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA.  Rita’s is the largest Italian Ice concept in the world, with over 600 stores in the U.S., and 85 more opening soon. Rita’s first international stores opened in China in November, and more opening soon in Canada.  The thirty-year old brand is continuing to grow nationally and internationally through franchise opportunities. Visit: www.ownaritas.com.

The popular chain offers a variety of “Cool Treats” including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO, layered Gelati as well as its signature Misto and Blendini creations.  Since 1984, Rita’s has been dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere, and thirty years later, they are still spreading “Ice, Custard, Happiness! Get Rita’s. Get Happy!

Rita’s is ranked #1 in Nation’s Restaurant News “Consumer Pick’s 2014” for Service and Value in the Frozen Treat category and #1 among 18-24 year olds.  Rita’s was named one of the Top 25 Franchise High Performers by the Wall Street Journal’s “Startup Journal”, and ranks #81 on Entrepreneur Magazine’s “2014 Franchise 500” list.  For more information about Rita’s Franchise Opportunities please visit:  www.ownaritas.com or for more information please call   1-800-677-7482 or visit www.ritasice.com.

For photos, interviews or samples, please contact:  Linda Duke at 415-492-4534,  duke@dukemarketing.com