Rita’s Italian Ice Renews Duke Marketing PR Duties



Duke Marketing Continuing Momentum with 600 Unit Popular East Coast Cool Treat Brand as it Continues to Grow and Celebrates 30 Years in Business!

Duke Marketing, LLC., an integrated marketing communications firm, which specializes in marketing for multi-location and franchise organizations, announced today it has renewed business from Rita’s Italian Ice, the world’s largest Italian Ice concept based in Philadelphia, with more than 600 stores.  Rita’s hired Duke Marketing to provide public relations consulting for the growing “Cool Treat” franchise in 2011, and will continue as public relations agency of record.

“We opened 45 locations in eight months with an entirely new look and brand transformation,” said Laura Lazar, Senior Vice President, Marketing, Rita’s. “Duke’s team will assist us in continuing to create a buzz about our 30th Birthday and over 85 new stores across the United States as well as international openings this year!”

Since 1984, “Ice, Custard, Happiness,” has been Rita’s brand’s motto, and thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere. The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors.

“We are very happy to continue working with Rita’s and love their brand,” stated Linda Duke, CEO of Duke Marketing. “With their growth West to California, and internationally in China, we have created such a WOW factor for guests who have never tried anything like Rita’s!  We love telling their story and now with thirty years in business—we are so excited to continue our momentum!”

Duke Marketing will be on location as Rita’s celebrates its 30th Birthday at the first Rita’s store in Bensalem, PA, when the Mayor officially declares it, “Rita’s Italian Ice Day” at Noon, May 7th, 2014.

Duke Marketing specializes in integrated marketing communications for multi-location and franchise organizations.  With a full range of services, including: thought-leadership, strategic planning, local store marketing, online communications, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development, advertising  and media buying.

Duke Marketing, LLC., established in 1989, is a California-based full service marketing firm providing strategic communications and creative brand building expertise for multi-location and franchise organizations. Duke Marketing combines a full range of services with on-target strategies, fresh ideas and break-out creative concepts to offer complete sales driving solutions for multi-unit restaurants, retail and foodservice operations.  For more information contact Duke Marketing at 415-492-4534 or please visit www.dukemarketing.com.