Nancy Kruse, an influential writer known for spotting American food trends, recently published an article highlighting the Robeks smoothie franchise’s pursuit of a healthier alternative to sugar in its products.
The article, entitled “In Search of the Next Sugar,” focuses squarely on the restaurant industry’s race to move away from sugar and find healthier replacement options. Kruse calls sugar the “demon du jour” of the restaurant industry, as sugar’s potentially damaging health effects have become widely known and are influencing consumers’ eating habits. Even well-known soda brands like Pepsi are attempting to replace sugar, high-fructose corn syrup and artificial sweeteners to stay ahead of the market trends.
Kruse praises Robeks’ quest for innovation by being the first brand to use maple water as a healthier alternative. Robeks’ maple water smoothies must have made an impact on Kruse – a photo of them is the only image accompanying her article!
“California-based Robeks, which purveys fresh juices and smoothies, is the first chain to offer maple water, which appeared in three Fitness Smoothies this spring,” Kruse writes. “Extracted from the sap of the maple tree, the water is low in sugar and calories and said to be high in micronutrients and antioxidants.”
Robeks smoothie franchise stays way ahead of market trends
Robeks has been a leader in the healthy-food segment ever since we opened our doors in 1996. Since our founding, we have continued to find ways to enhance our in-store experience, as well as find new products to support our customers’ commitment to active lifestyles.
While other smoothie franchise businesses sell artificial concoctions loaded with extra powders, syrups or sugar, our growing base of customers visit our stores because they know we offer the freshest, healthiest and tastiest smoothies and fresh-squeezed juices sold in a retail environment.
“It’s very validating to be featured so prominently in an article written by one of the leading voices on American eating trends,” says Chad Bailey, Chief Marketing Officer with Robeks. “Our customers lead healthy and active lifestyles, and they rely on us to offer products that meet their needs. We’ve stayed ahead of the market trends, not only with our maple water offerings, but also with our raw smoothies, which feature combinations of raw cucumber and raw honey inside the smoothies. Earlier this year, we unveiled our “Build Your Own Juice Bar,” which allows our customers to customize their juices according to their individual preferences. We also offered Hawaiian-inspired Açaí Bowls, which gave the superberry a tropical twist.”
Top-rated smoothie franchise is a best-bet investment
With 200 locations open or in development, Robeks Fresh Juices & Smoothies franchise is a trailblazer and innovator in the smoothie and juice industry. Menu items feature farm-fresh ingredients – naturally ripened fruits and vegetables that retain nutrients and live enzymes and natural flavor. They are always handcrafted and made to order while the customer watches.
Our Next Generation stores feature an upscale redesign of the inside and outside of a typical Robeks — with an eye toward visual impact, operational improvements, functionality, customer flow, and new equipment. The downsized footprint is just less than 1,000 square feet and is meant to make Robeks more convenient and accessible to customers and more efficient and profitable for franchisees.“We’re experiencing a dynamic and exciting time at Robeks,” Chad says. “The growing health food market, combined with the endorsement of educated consumers and the demand for convenient and nutritious alternatives to fast food, has created a huge opportunity for our continued expansion.”
Owning a Robeks Fresh Juices & Smoothies franchise is full of benefits. Locations are easy to open, easier to operate than other concepts, and easy to love. And we will guide you from contract signing to grand opening day and beyond.
Learn more about Robeks