Partial Proceeds of Fire Chief Ale Sales to Benefit Local Fire Departments Nationwide
Rock Bottom Restaurant & Brewery, a polished casual dining establishment featuring a distinctive selection of micro-brewed and specialty beers, today announced the return of its popular Fire Chief Ale promotion and limited-time menu. Now through March 15, for every pint of Fire Chief Ale sold, Rock Bottom will donate 25 cents to local fire departments and related charities in the communities in which its restaurants operate. The company has raised nearly $2 million in donations since the event’s inception in 1991.
“We’re thrilled to once again bring our Fire Chief Ale and special menu back to Rock Bottom. Fire Chief Ale has become part of our brand culture and it’s something that our guests look forward to every year,” said Stan Frankenthaler, chief officer of food, beverage and strategic supply for CraftWorks Restaurants & Breweries, Inc. “We’re very pleased with the program’s success over the years and proud to be able to give back to the communities we serve.”
As part of the promotion, Rock Bottom’s local brewers will create their own take on its classic Fire Chief Ale recipe, a medium-bodied, auburn colored ale that gets its sweet side from the caramel and crystal malts, but also picks up a little toasty character for balance. The hand selected hops from the Pacific Northwest lend a crisp and refreshing finish. Additionally, guests can enjoy a limited-time selection of fiery menu items, including:Brewery Nachos – Tortilla chips with black beans, cheddar and pepper jack cheeses, tomatoes, jalapenos and red onions served with charred habanero tomato salsa. Skillet Chili Cheese Fries – Crispy french fries seasoned to perfection, loaded with cheddar and pepper jack cheeses, smothered in our house-made steak chili and topped with fresh jalapeno, red onions and a dollop of sour cream. Three-Alarm Chili (cup or bowl) — House-made steak chili is a hearty & fiery chili with grilled Santa Fe steak, poblano peppers, chunky tomatoes, and our house dark beer, slow simmered to perfection by Rock Bottom chefs, with cheddar and pepper jack cheeses, diced red onion, a dollop of sour cream and topped with a fresh jalapeno slice. Chili Cheddar Burger – House-made steak chili piled on top of a grilled burger that is served on a grilled onion bun with two full helpings of aged sharp cheddar cheese. Chicken Enchiladas – Corn tortillas filled with pulled chicken, sweet & spicy peppers topped with pico de gallo and served with salsa roja and tomatillo salsa, black beans, and red ale rice.
El Diablo Pizza – Charred habanero tomato salsa with mozzarella, pepper jack, cheddar and asiago cheeses, pepperoni, Andouille and chorizo sausages topped with crispy fried red onions, sliced jalapenos, salsa roja and farmer’s cheese.
During the promotion, guests will also have the option to add a cup of chili to any entree for $3.95. For additional details about Rock Bottom Restaurant and Brewery, please visit www.rockbottom.com.
Rock Bottom Restaurant and Breweries are polished casual dining establishments featuring excellent service, high-quality, moderately priced food and a distinctive selection of micro-brewed and specialty beers served in a comfortable, hospitable atmosphere. The Rock Bottom menu features a wide variety of items ranging from classic favorites like Ball Park Pretzels and Brewery Nachos, to innovative dishes like Classic Mac ‘N Chicken, Smokin’ Jalapeno Sirloin and Tillamook Bacon Burger. Rock Bottom operates in 18 states from coast to coast.
CraftWorks Restaurants & Breweries, Inc. is the largest craft brewery restaurant operator in the country with nearly 200 franchised and company-owned restaurants primarily operating under the Old Chicago Pizza & Taproom, Gordon Biersch Brewery Restaurants and Rock Bottom Restaurants & Breweries brands. As a leader in the casual dining segment, CraftWorks also operates strong regional brands, including ChopHouse and Big River, and employs more than 12,000 people throughout the U.S. All of CraftWorks’ restaurant brands have innovative menus with made-from-scratch food and a vast selection of unique craft beer, as well as unbeatable service and loyalty programs that tout over a half-million active members. Based in Broomfield, Colo., CraftWorks is not only committed to serving its loyal guests, but also the communities in which its restaurants operate. In 2000, the CraftWorks Foundation was formed and has contributed millions of dollars, positively impacting communities throughout the country. For additional information about CraftWorks, the foundation and its craft brewery restaurant brands, please visit www.craftworksrestaurants.com.