Breakout taquito concept to open fourth Orange County location – answering fans’ call for more Taquitos in the OC
Roll-Em-Up Taquitos, Mama Karen’s breakout taquito concept, announced today its grand opening celebration with the debut of its fourth location in Orange County, located at Irvine Spectrum, just outside the Regal Irvine Spectrum theater at 509 Spectrum Center Drive, Irvine, CA 92618. Doors open at 10 a.m. on July 14, and Roll-Em-Up is going big with its celebration – offering the first 50 guests who purchase a two, three or five-pack meal free taquitos for a year.
“We’re stoked to celebrate our new store opening with our awesome fans and soon-to-be Roll-Em-Up loyalists,” said Roll-Em-Up Taquitos CEO Ryan Usrey. “Orange County is the perfect place to grow our brand as we continue to grow at lightspeed. We’re the only taquito-centric franchise concept in the world, so it should be no surprise that we’ve got more than 150 Roll-Em-Up Taquitos stores on the horizon.”
A street casual restaurant, Roll-Em-Up Taquitos offers a highly-focused menu including street corn, five kinds of taquitos – hand-rolled and pan-fried daily – and its famous churro donut. This unique, craveable menu has led the brand to attract a large and loyal taquito-loving fanbase, amassing a following of 140,000 Instagram followers.
The Roll-Em-Up Taquitos’s story began 17 years ago when father Ron and son Ryan Usrey and daughter-in-law Tiffany Usrey fell in love with their “Mama Karen’s” homemade taquitos. All her recipes were made with love, and they knew from the first bite that they owed it to the world to share that love – bringing the taste of home to the masses. Thus began the journey of Roll-Em-Up Taquitos, which to this day is driven by its commitment to honoring their beloved Mama Karen with authentic, lovingly-crafted food they know she would be proud of.
True to that mission, this Roll-Em-Up Taquitos location offers a highly-focused, fully-halal menu of five different taquitos, including braised shredded beef, shredded chicken, potato with green chili, ground beef and cheese. Each taquito is hand-rolled daily, using only the best ingredients, and pan-fried to order – just like every taquito that came out of Mama Karen’s kitchen. Diners can top their taquitos with cheese, sour cream, handmade Roll-Em-Up mild sauce or our famous lit sauce and made fresh daily guac sauce.
Other menu items include house-made bomb AF chips, churro donuts drizzled with caramel sauce, and famous Street Corn loaded with butter, mayo, and cotija cheese. For the most avid flavor-cravers, they can also take their Street Corn to the next level by adding a generous dusting of Hot Cheetos and Tajin.
For years the Usrey family (including patriarch Ron, son Ryan and his wife Tiffany) always talked about their dream of opening their taquitos-only eatery based off Mama Karen’s beef taquitos but unfortunately, Mama Karen passed before they could realize the dream together. Founded in 2019 and franchising since 2021, Roll-Em-Up Taquitos offers only the freshest ingredients for their five different kinds of taquitos that are always hand-rolled and pan-fried to order in custom cast iron skillets. Today, there are ten open locations in California, one in Arizona, one in Texas and one in Nevada with 150 in various stages of development. For more information, visit www.rollemup.com. Find them on Facebook, Instagram, Twitter and TikTok.
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