Veteran of Lodging and Hospitality Management Will Focus on Development of Corporately Owned Hotels and Restaurants, Recruitment of Multi-Unit Franchisees
The Plamondon Companies, the umbrella organization whose holdings include six franchised hotels and the operator and franchisor of nearly 50 Roy Rogers restaurants in the Mid-Atlantic and Northeast, announced today that it has appointed Joseph J. Briglia Director of Real Estate and Franchise Development. Based in the company’s Frederick headquarters, Briglia reports directly to Co-Presidents Jim Plamondon and Pete Plamondon, Jr. He is responsible for implementing marketing and sales efforts in support of the company’s franchise expansion goals for Roy Rogers and for establishing and implementing market-development plans for corporately owned Roy Rogers restaurants and hotels.
Under ownership of The Plamondon Companies since 2002, Roy Rogers is enjoying resurgence in many East Coast markets. Existing locations recorded another increase in sales last year thanks to building, menu and marketing enhancements and to increased brand awareness spurred by new marketing initiatives and the opening of multiple locations. Recent openings include Winchester, Va., and Rockville, Md. Other new restaurants are scheduled to debut in Gainesville, Va., Gambrills, Md., and two locations in New Jersey, Franklin and Flemington, later this year.
Briglia will oversee the successful development, launch and operation of these locations and will work to secure new ground-up and conversion opportunities for the company and its franchisees. He brings more than 25 years of experience to the position, with a specialty in project feasibility, development, operations, and marketing for public-private partnerships in the lodging, sports and entertainment, concession and hospitality/convention center industries. Most recently, he held executive positions with nationally noted facility operators and developers, including: VenuWorks, LLC, an Ames, Iowa-based company providing private management services to large indoor and outdoor venues; SMG Worldwide, a West Conshohocken, Pa.-based leader in venue management, marketing and development; and International Facilities Group, a Chicago-based sports concept planning, design and development consultant. Earlier in his career, he was an executive with Marriott International, responsible for securing locations for limited/select-service lodging and mixed-use development.
“We are delighted that Joe has brought his extensive background to our corporate team,” said Jim Plamondon. “We have an aggressive growth plan for both sides of our business and his experience will be an incredibly valuable asset in keeping the company on track and primed to locate and capitalize on new opportunities.”
Briglia is a graduate of Cornell University and holds a Bachelor of Science degree from its prominent Hotel Administration program.
Founded in 1980, The Plamondon Companies is the parent of Plamondon Hospitality Partners (PHP), a lodging developer and operator offering a wide range of management and development services and Roy Rogers Franchise Co LLC (RRFC), the franchisor and operator of the Roy Rogers brand of quick-service restaurants. Highly respected for its market knowledge and proven expertise in achieving long-term growth, sustainability and profitability, PHP currently operates hotels in Frederick and Hagerstown, Md., under the Marriott Corp.’s Fairfield Inn & Suites, Courtyard, Residence Inn, SpringHill Suites and TownePlace Suites brands. PHP has two properties currently under development, a 118-room Home 2 Suites by Hilton in Groveton, Ga., and a 187-room Fairfield Inn & Suites and TownePlace Suites by Marriott hybrid hotel in Altoona, Pa. Both hotels are expected to open in 2016.
The Roy Rogers restaurant chain includes nearly 50 corporately operated and franchised locations stretching across the MidAtlantic and into the Northeast region of the United States. Roy Rogers Restaurants are known in the industry as the “Triple Threat” – serving USDA choice top round roast beef, hand-breaded, fresh fried chicken, and great-tasting burgers. Loyal fans also love Roy Rogers’ Fixin’s Bar®, where they can customize their orders with a variety of condiments such as fresh lettuce, tomatoes, pickles, onions, jalapeños and signature sauces. The company is currently seeking franchisees to develop select markets along the East Coast. Further details on the franchise offering and information on available markets can be obtained by viewing www.royrogersrestaurants.com/franchising or contacting Franchise Dynamics at (708) 249-6010.
GRiP Communications LLC
Roy Rogers Restaurants
301-695-5051, Ext. 136