Isabell Brings Over 13 Years QSR Agency Experience to the Beloved Brand
Roy Rogers is pleased to announce the appointment of QSR strategist, Carrie Isabell to the position of Marketing Director for Roy Rogers Restaurants, Inc. Carrie Isabell comes to the organization with a strong QSR industry background having worked on some of the most high-profile brands in the industry. Isabell will oversee all marketing and communications efforts for the 50 company and franchised units across the Mid-Atlantic Region and beyond as Roy Rogers expand their footprint.
Drawing on her 13+ years of experience with national chains such as McDonalds, Subway, Burger King and Arby’s, Isabell plans to guide Roy Rogers marketing efforts with a focus on building sales and brand awareness in new communities. Her efforts will also support overall business initiatives that touch every aspect of the company to ensure the brand is well integrated across all facets of the organization.
“We are delighted to have Carrie Isabell join our Roy Rogers family, we are at an exciting point in our growth and look forward to tapping into Carrie’s deep experience with other QSR brands to support our aggressive growth strategy,” says Jim Plamondon, co-president of the Plamondon Companies, parent company of the Roy Rogers Restaurants chain.
In previous roles, Isabell worked closely with QSR franchisees to identify business growth opportunities based on market conditions, consumer research and insights, and competitive trends among targeted consumer audiences. Most recently, Isabell was a key player in the roll out of popular McDonald’s co-op initiatives including $1 Any Sized Coffee and Baked Goods in the New England region.
“Deciding to join the Roy Rogers team was an easy decision. Given management’s stead-fast attention to quality and the nimble size of the chain, there is tremendous opportunity for expansion both at the regional and national levels. The loyal customer base is phenomenal – one of the best I have seen in the industry,” says Carrie Isabell.
Carrie, along with Roy Rogers’ agency of record, White + Partners, will set a trajectory for the brand in 2014 that nurtures and engages loyal customers continuing to provide new innovative products. Roys’ strategic focus will be centered on the snacking and breakfast day parts and drawing a new customer base into stores.
Whew, it’s hot in here – there’s a lot cookin’ at Roy Rogers!
For Roy Rogers franchise information, please visit
Based in Frederick, Md, the Plamondon Companies own and operate 22 Roy Rogers Restaurants, and oversee 28 franchise locations in the Mid-Atlantic region.
Roy Rogers Restaurants are known in the industry as the “Triple Threat” – serving USDA choice top round roast beef, hand-breaded, fresh fried chicken, and great tasting burgers. Unique to Roys is the Fixin’s Bar, featuring a variety of condiments such as fresh lettuce, tomatoes, pickles, onions, jalapeños and signature sauces. Amenities include drive-thru, flat screen TV, and free Wi-Fi. For more on our business, promotions and products, visit http://www.royrogersrestaurants.com, follow us on twitter https://twitter.com/RoysRestaurants or join us on Facebook http://www.facebook.com/royrogersrestaurants.