Salsarita’s, the national 80-unit Fresh Mexican Cantina chain, announced a new development agreement for Mississippi. Under the terms of the new plan, Salsarita’s will open 10 restaurants throughout Mississippi over the next five years. Area developer J.C. Clark, who was a leading franchisee for McAlister’s Deli when current Salsarita’s CEO Phil Friedman owned the company, will lead the expansion.
Clark, who worked with Freidman at McAlister’s for over 12 years before partnering with Salsarita’s, said Friedman’s business expertise combined with the strong market potential of Salsarita’s in the fast-casual sector made the development agreement a winning opportunity.
“As an experienced franchise developer, I was drawn to Salsarita’s not only because of my strong working relationship with Phil, but also because of the franchise’s tremendous future potential,” Clark said. “Salsarita’s is a category leader that is poised for strong growth nationwide, and I am eager to help the brand grow in my home market of Mississippi and beyond.”
According to the terms of the development agreement, Clark will open a total of 10 restaurants in Mississippi over the next five years with the first two restaurants expected to open in 2013. Although Salsarita’s has not yet secured any definite sites, Clark is focusing on northern Mississippi including Tupelo, Oxford, and the Olive Branch/Southaven area. Moving forward, Clark said he also plans to expand across central and southern Mississippi.
“I’m thrilled to bring J.C. onboard as the first of many strong future franchise developers throughout the U.S.,” said Phil Friedman, CEO of Salsarita’s. “J.C. has proven success as a franchise developer, and we are confident that his expertise will greatly enhance Salsarita’s national expansion.”
Founded in 2000 in Charlotte, N.C., Salsarita’s offers Mexican favorites such as signature Casaritos, Mexican pizza-inspired Cantizzas, and an assortment of tacos, quesadillas and nachos made fresh to order with an extensive selection of proteins, toppings and fillings. The company has more than 80 franchised restaurants in 19 states. Two restaurants are company-owned. Salsarita’s expects to have at least 2-3 new franchise agreements signed before the end of 2012, with long-range projections calling for over 300 restaurants nationwide over the next several years. For more information, visit www.salsaritas.com.