Quick Service Restaurant Chain Debuts New Ad Showcasing Some Unusual Talent
Church’s Chicken popular seafood offerings are back on the menu starting today at participating restaurants around the country. Church’s is spreading the news about its crispy white fish fillets and zesty shrimp in a new ad that features unusual actors that are looking to feast on some great seafood.
The new ad was shot in Atlanta, GA at a Church’s Chicken and created by Church’s new advertising agency, Made. Starring in the ad are the ultimate denizens of the sea — trained seagulls, far from their usual habitat — that were hard to keep at bay and away from Church’s delicious fish and shrimp. In fact, the seagulls starring in the ad were the only trained aquatic birds in the entire state of Georgia. The ad shows thousands of seagulls (thanks to computer generated imagery) hovering over Church’s just as they would when they circle around a fishing trawler hauling a fresh catch and prepare to dive in for a meal. The add cuts to Church’s guests enjoying their seafood meals when they notice that one by one right outside the window of the restaurant, the seagulls are gathering around looking to break through the window to get a bite of the crispy fish fillets and shrimp.
“During the Lenten season, many of our guests rely on Church’s to provide alternative choices to our world famous chicken. Our food continues to be the hero in all our ads including our limited time only seafood offers. Our new agency was able to infuse some fun into the ads while still keeping the focus on Church’s great tasting food and value. Following this promotion, Church’s will be launching a completely new brand campaign that will debut later in April,” said Steve Davis, Church’s Chief Concept Officer.
The seafood menu consists of two flaky, crispy fish fillets or an order of zesty shrimp, each with fries and a made from scratch, freshly baked, honey-drizzled biscuit. The seafood meals are available at participating restaurants with prices starting at only $3.49. Guests can add a small drink or a small order of cole slaw for only $1.00. Church’s seafood menu is available through April 27, 2014.
Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s specializes in Original and Spicy Chicken freshly prepared in small batches throughout the day that are hand-battered and double-breaded, Tender Strips, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s has more than 1700 locations in 25 countries and system-wide sales of more than $1 billion. For more information, visit www.churchs.com. Follow Church’s on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken.