Traditional Brand Promotions Amplify an Historic Year for Legendary Restaurant Industry Icon:
- FREE Breakfast for All Veterans and Active-Duty Military on Veterans Day, Friday November 11, 2022
- All You Care to Eat, Freshly Prepared Thanksgiving Day Feast with a FREE Slice of Pumpkin Pie, Thursday November 24th, 2022
- National FREE Hot Fudge Cake Day on Thursday, December 1, 2022
Shoney’s will not let its 75th anniversary celebration end.
Can we get an Amen?
Now 75 years young and only weeks after it announced a partnership with The Coca-Cola Company for a Throwback Limited Time Coke Float, Shoney’s is also offering an unbeatable deal through year’s end on Tuesdays of Two All You Care to Eat Fresh Food Bars for $19.47; the brand was created in 1947. Also, $.75 Endless Fries are available as is collectible, vintage Shoney’s T-shirt while supplies last.
To amp up the celebration, the All-American restaurant industry pioneer reiterated its commitment to its valued guests today with its annual and lauded brand staples; take notes:
1. VETERANS DAY – Thursday, November 11, 2022:
Shoney’s will say THANK YOU like only Shoney’s can, with its delicious and world-renowned All You Care To Eat, Freshly Prepared BREAKFAST BAR, FREE for all Veterans and Active-Duty Military.
“Since its inception, Shoney’s has been an American treasure and for decades, the beloved brand has served as a ‘Welcome Home’ sign to America’s military and we will continue to honor our troops and veterans,” said Mr. David Davoudpour, Shoney’s Chairman and CEO. “We proudly honor our veterans and troops with a FREE All You Care To Eat, Freshly Prepared BREAKFAST BAR and thank those who protect our very freedom. Veterans and troops, on your special day and at a time when Shoney’s feels you need to be reminded the most: WE THANK YOU AND Shoney’s and I SALUTE YOU.”
Shoney’s will treat service members to scrambled eggs, bacon, sausage, biscuits, gravy, fresh fruit and other breakfast favorites. Proof of military service is expected.
2. THANKSGIVING – Thursday November 24, 2022:
Shoney’s is offering its revered All You Care to Eat, Freshly Prepared Thanksgiving Day Feast, starting at $14.99. a veritable cornucopia of 20 traditional Thanksgiving Day favorites, including hand-carved (in-house), slow-roasted breast of turkey, crispy chicken, dressing, sliced ham and apples, mashed potatoes, poultry gravy, green beans, cornbread and so much more, including a Free Slice of Pumpkin Pie.
“Shoney’s is pleased, privileged and uniquely qualified to host Thanksgiving, the definitive American family holiday meal, because of our commitment to quality, southern hospitality, homestyle goodness and value, continued Mr. Davoudpour, “Shoney’s is the ideal place to share a special Thanksgiving with loved ones. It’s one of our favorite days and we’d love to share it with you. Better yet, we’ll treat you to a free dessert and even do the dishes. Let’s Eat®!”
Prices may vary by location. Drinks are separate. Take-out meals will be available for those who choose not to dine in. In addition, Shoney’s Breakfast Bar will be open in the morning (call your local Shoney’s for specific hours). The Thanksgiving Day Feast will start after that and will be available through closing. To ease the team member and guest experience in terms of timing and service, menu orders from the kitchen will be unavailable during the holiday feast. To-Go and Take-Out options will be respectfully honored from the Fresh Food Bar. The FREE slice of pumpkin pie can be enjoyed in-restaurant or to-go.
3. NATIONAL FREE HOT FUDGE CAKE DAY – Thursday, December 1, 2022:
Only an icon can declare its own national holiday and Shoney’s continues to do just that, as the brand offers its best-selling dessert, a Hot Fudge Cake, featuring vanilla ice cream in the middle of two slices of fudge cake, topped with whipped cream and a cherry FOR FREE, with NO PURCHASE REQUIRED, ALL DAY at ALL Shoney’s on Thursday, December 1, 2022. Shoney’s famous Hot Fudge Cake has been a brand staple since 1947 and has played a key role in the brand’s recent resurgence. Shoney’s serves over 2 million Hot Fudge Cakes each year, and for one day a year, everyone gets one for free.
“Even through unpredictable times, Shoney’s continues to shine and will keep its promise to its loyal fans and new guests to show them our appreciation,” concluded Mr. Davoudpour. “Shoney’s National FREE Hot Fudge Cake Day is their day; we just get to enjoy it with them.” Its category leadership, relevance and impact on the industry was captured in a column in Columbia, Tennessee’s daily newspaper: Columbia Daily Herald, which focused on, what else, its Hot Fudge Cake.
Since it opened its doors in 1947, Shoney’s became the epitome of the family dining experience and continues to be recognized for that 75 years later. It is consistently praised for having the best rating for value among all family dining chains while also being hailed for its service, menu variety and diners’ recommendations. Some of its signature items, including the famous Slim Jim sandwich (grilled, smokehouse ham served on a toasted hoagie with melted Swiss cheese, tomatoes, lettuce, pickles and Shoney’s signature sauce), remain on the menu today. Its leadership legacy was perhaps best captured in a recent Restaurant Business podcast, via the exceptional historical ride captured by acclaimed restaurant expert writer Peter Romeo. The stellar episode equitably chronicled the brand’s ups and downs while focusing on the prospects of its bright future under the charisma and energy of Mr. Davoudpour, who Romeo refers to as a gentleman determined to reinvigorate the beloved brand.
Since acquiring the great American eatery in 2007, Mr. Davoudpour has been on a driven and spirited mission to reinvigorate and revitalize Shoney’s, a family-friendly, southern-style restaurant brand. Shoney’s is one of the first and has always been one of the most popular, family casual dining concepts in the United States. Of course, price and participation for all promotions may vary; please contact your local Shoney’s for inclusion information and other details. Visit www.shoneys.com for more information and follow Shoney’s on Facebook, Twitter, Instagram and YouTube.
Shoney’s is headquartered in Nashville, operates in 17 states and is now growing through franchising following an extensive revitalization effort. For 75 years, guests have enjoyed Shoney’s family-friendly, casual dining experience. Visit www.shoneys.com for more information on restaurant hours, locations and special offers. Shoney’s is offering franchising opportunities to qualified single and multi-unit candidates. You can also follow Shoney’s on Facebook, Twitter, Instagram and YouTube.
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