Fast-Casual Franchise Brand Meets Growing Demand in Texas with Multi-Unit Deal
Slim Chickens, a leader in the “better chicken” segment of fast-casual restaurants, will be bringing fresh chicken tenders and wings with unrivaled flavor to Frisco, Texas. Restaurant development and operations veterans Courtney Lindley and Bob Gregg have assembled a team to develop 15 locations within the next eight years across North Texas.
The first restaurant, located at 6100 West Park in Plano, opened in July 2016. The team recently opened its second location on Sunday, October 16th at 9770 Dallas Parkway in Frisco. Two additional locations, in Irving and Dallas, are slated to open this year.
“The Plano community has welcomed us with open arms since opening Slim Chickens there just a few months ago and we’re confident Frisco will do the same,” said Gregg. “Our fresh, high quality food speaks for itself and our commitment to guest experience keeps customers coming back.”
Prior to expanding the Slim Chickens brand, Gregg and Lindley have grown and developed national brands such as Radio Shack, Starbucks and Potbelly Sandwich Shop nationally. They were introduced to Slim Chickens through a business associate who could not stop talking about the brand. Quickly impressed, they felt that Slim Chickens was a perfect opportunity to connect past business experience with dreams of becoming operating partners, and building a team capable of growing a great brand.
The team was drawn to Slim Chickens’ southern hospitality and commitment to “Life Changing Chicken”. Lindley felt “’Life Changing’ is more than just a statement about the quality of our food, but also an intention for how they wanted to run the business.
“Our passion is to make a difference in people’s lives every day through developing our teams, making customers happy, and impacting our local community,” said Lindley. “‘Life Changing Chicken’ is at the heart of why we get up every day, and we are excited to continue to grow the Slim Chickens brand in the Dallas area.”
By focusing on high quality, fresh chicken, the brand has developed a niche in its sector of the restaurant industry for product quality that can’t be found anywhere else. With fresh ingredients and minimal freezer space used in every restaurant, Slim Chickens honors a commitment to homemade recipes and strong supplier partnerships, ensuring guests can feel good about the food they eat. The down-home Southern brand offers hand-breaded or grilled chicken tenders and wings paired with a choice of 10 handmade dipping sauces or nine wing sauces for exceptional flavor that has earned admiration from both customers and critics. Earlier this year, the brand launched a Cayenne Ranch Chicken Sandwich, which complements the brand’s chicken tenders and wings and has already exceeded expectations in both sales and guest satisfaction. Slim Chickens also offers fresh salads, wraps and chicken and waffles. To offset the savory side of the menu, rotating desserts served in Mason jars are also available.
The brand has seen great success in the last several years, expanding from Arkansas into Texas, Oklahoma, Missouri, Nebraska, Louisiana, Illinois, Tennessee, Kansas and Arizona, and emerging as a national player to establish fast-casual dining’s “better chicken” segment.
For franchising information, please visit http://slimchickensfranchise.com.
Slim Chickens opened in 2003 in Fayetteville, Arkansas, with a focus on culinary excellence in a fast-casual setting. Guests can always expect fresh chicken tenders and wings cooked to order and served with handmade dipping sauces made from scratch. With more than 40 locations today and a fanatical following in 10 states, the eternally cool brand is an emerging national franchise leading the “better chicken” segment and intends to grow nationwide to a footprint of 600 restaurants over the next decade. Southern hospitality is not just for the South; everyone, everywhere can appreciate honest food and socializing with friends and neighbors. To learn more about the brand, visit slimchickens.com.