A little more than seven years ago when Smallcakes opened its first location in Kansas City, founder Jeff Martin envisioned branching into Southern CA. “I have always loved California and wanted to bring my concept out here. I knew that we needed more than cupcakes and now with our cupcake infused ice cream, it’s definitely time to take on the great state of California! And there’s no better place to do it than Newport Beach and the amazing Balboa Island!” says Martin. The popular national cupcake brand, Smallcakes: A Cupcakery and Creamery, will be opening a location at 208 Marine Ave, Balboa Island, Newport Beach, CA in late July.
Smallcakes was founded by Jeff Martin of Kansas City in 2008 and has grown to over 100 locations offering specialty cupcakes baked fresh daily and small batch ice cream. Martin and Smallcakes have received national recognition with his three appearances on the Food Network’s Cupcake Wars, a feature on the morning television show The View, catering cupcakes to star-studded events such as the MTV Video Music Awards, and being listed as one of the Top Ten Cupcake Places to try in the country by USA Today. Smallcakes was also named one of the top 50 fastest growing companies in 2015.
“Our newest location puts us in the heart of a great community. The island is tranquil, beautiful, and has a permanent summer vibe. Balboa Island really is the best location to start growing in Southern CA,” Martin says. Smallcakes prides itself on delivering delicious cupcakes made from scratch every morning in every Smallcakes kitchen. Martin is very excited about seeing the Smallcakes brand expand its footprint in California.
The cupcakery’s daily menu features 12 signature flavors: Birthday Cake, Caramel Crunch, Chocolate Cream, Chocoholic, Cookies N Crème, Hot Fudge Sundae, Lemon, Peanut Butter Cup, Pink Chocolate, Pink Vanilla, Red Velvet, and Vanilla-N-Chocolate, as well as a rotation of over 200 specialty flavors, such as Maple Bacon, Fat Elvis, Cannoli, Strawberries N’ Crème, Tiramisu, Apple Stuffed French Toast, and Pumpkin. Smallcakes also offers Gluten Free options daily.
Most recently, Smallcakes has created cupcake infused ice cream. “We take our amazing cupcakes and incorporate them with our old fashion ice cream mix to create a rich, flavorful, and amazing ice cream,” Martin says. Ice Cream flavors include Red Velvet, 24 Karrot, Chocoholic, Vanilla Bean and Salted Caramel.
“Summertime in California is the perfect time to introduce Smallcakes Ice cream to the area. We churn each batch every morning while baking our fresh cupcakes. We look forward to making the chilled and relaxed California summer a little sweeter with Smallcakes cupcakes and ice cream,” adds Martin.
The Newport Beach franchise is owned and operated by John and Vicky Hartwig and their two daughters, Michele and Carrie Hartwig. Martin says, “I’m excited to have this amazing family open our first store in Southern California. They have been amazing to work with and I could not ask for better owners for this key location.” The two sisters have always wanted to open a cupcake store. As little girls they would bake for their parents every weekend. “Michele and Carrie are amazing and I can’t wait to get them baking our amazing cupcakes in our kitchen,” Martin says