Smashburger Appoints Gregg Koffler As New Senior Vice President of Franchise Sales & Administration

Smashburger Appoints Gregg Koffler As New Senior Vice President of Franchise Sales & Administration
Gregg Koffler

Smashburger, the rapidly expanding better burger restaurant known for its fresh, smashed to order burgers, today announced that Gregg Koffler, who was previously overseeing franchise sales for Corner Bakery Cafe, has been appointed to the position of Senior Vice President of Franchise Sales & Administration, effective immediately. Koffler will oversee the company’s Franchise Sales teams and will be responsible for continuing the franchise growth of the brand both domestically and abroad.

“Gregg has extensive experience in franchise sales and is particularly good at providing insights and analytical information to his teams to help grow the business,” commented Mike Nolan, Smashburger’s President and Chief Executive Officer. “We’re confident he will be an integral member of Smashburger’s growth and development, and will be instrumental for the brand to continue to partner with experienced franchise operators and expand in new markets across the United States and around the world.”

Koffler has many years of experience in franchise sales leadership and comes to Smashburger after his tenure at Corner Bakery Cafe where he was in charge of the franchise sales department and added over 400 units to the development pipeline. At Corner Bakery Cafe, Koffler was in charge of expanding the brand internationally, as well as growing its presence in the non-traditional sector. Prior to his run at Corner Bakery Cafe, Koffler held a franchise sales leadership role at Wyndham Worldwide Corporation where he was responsible for overseeing hotel franchise sales for the mountain and coastal west coast, and substantially grew the unit count for the company.

“The Smashburger brand is at a pivotal point in its growth cycle and I’m honored to be a part of the team to help continue to facilitate its expansion around the world,” commented Gregg Koffler. “Smashburger has clearly proven itself as a leader in the better burger category and I look forward to utilizing my skills and expertise on the franchising side of the business to continue Smashburger’s incredible growth journey.”

Smashburger currently has over 365 restaurants across the globe and expects to grow its unit count by approximately 20-25 percent in 2016. In 2015, the company sold more than 187 franchise units, making it the largest year in the company’s history of franchise sales.

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Smashburger Appoints Gregg Koffler As New Senior Vice President of Franchise Sales & AdministrationSmashburger is a leading fast casual “better burger” restaurant known for its fresh never frozen, 100% Certified Angus Beef burgers that are smashed on the grill to sear in the juices, creating an upscale quality burger packed with flavor and served at a great value. In addition to burgers, Smashburger offers grilled or crispy chicken sandwiches, fresh salads, signature side items such as Haystack onions and Veggie Frites, and hand-spun Haagen-Dazs shakes.  On each market menu, Smashburger offers locally inspired items like the regional burger, as well as regional sides and local craft beer. Smashburger began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that Rick and his father Richard own. There are currently over 365 corporate and franchise restaurants operating in 35 states and seven countries. To learn more, visit