Henry County Residents Can Savor the “Better Burger” with a Portion of Opening Proceeds Benefitting A Friend’s House
Smashburger, the nation’s fastest growing “better burger” restaurant, today announced that it will open its fifth Metro Atlanta location in Locust Grove, Ga. on Wednesday, December 14. Smashburger will give away free burgers from 11 a.m. to 1 p.m. and free milkshake coupons from 4 p.m. to 8 p.m.
“We are thrilled to bring Smashburger’s fresh, never frozen offerings to Henry County residents,” says Smashburger Founder and Chief Executive Officer Tom Ryan. “Smashburger can’t wait to debut its first area location in Locust Grove and we look forward to introducing locals to our delicious, smashed-to-order burgers.”
Located adjacent to the Verizon Wireless store at the entrance of the Tanger Outlets, Smashburger will provide local residents with “smashed-to-order” burgers, chicken sandwiches, fresh salads, an array of signature sides, and delicious handspun shakes. The company’s burgers are made of 100-percent fresh, never frozen, Certified Angus Beef that are smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.
Georgia On My Mind
Robison Peck Group LLC, owned by Eric Robison and Charlie Peck, are responsible for bringing Smashburger to Locust Grove. The group plans to open 15 Smashburger restaurants in the state over the next seven years. Robison and Peck have been friends since college, and bring more than a decade of combined franchise ownership experience to Smashburger.
“Throughout our discussions with Smashburger, we always knew an agreement to grow the brand in Georgia was crucial. We’ve lived in the state a combined 39 years and have seen first-hand that there is a strong need for additional burger options,” says Eric Robison, CEO of Robison Peck Group LLC. “As we open in Locust Grove and around the state, Georgia residents are going to be blown away by the food, atmosphere and fast-casual dining experience that Smashburger offers.”
As a testament to Smashburger’s commitment to the community, the company will give 10 percent of its opening day sales to A Friend’s House, a local non-profit that provides shelter for children in crisis. Additionally, Smashburger plans to partner with local charities for each of its openings.
“We’re extremely excited to be partnering with Smashburger for its newest restaurant opening in Locust Grove,” says Nan Jenkins, Director of Development for A Friend’s House. “Although we’re celebrating a couple weeks early, we feel it’s the perfect holiday gift for the families we support and we look forward to seeing the local Locust Grove community celebrate the new restaurant and show their appreciation for our mission.”
The Locust Grove location is located at 4858 Bill Gardner Pkwy. Operating hours are 10 a.m. to 10 p.m. Monday through Sunday. The store phone number is 404-772-8101.
Smashburger is a leading fast casual “better burger” restaurant known for its fresh never frozen, 100% Certified Angus Beef burgers that are smashed on the grill to sear in the juices, creating an upscale quality burger packed with flavor and served at a great value. In addition to burgers, Smashburger offers grilled or crispy chicken sandwiches, fresh salads, signature side items such as Haystack onions and Veggie Frites, and hand-spun Haagen-Dazs shakes. On each market menu, Smashburger offers locally inspired items like the regional burger, as well as regional sides and local craft beer. Smashburger began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that Rick and his father Richard own. There are currently nearly 400 corporate and franchise restaurants operating in 38 states and nine countries. Smashburger is actively seeking partnerships with experienced and seasoned franchisees at campus locations across the country and worldwide. For more information, visit Smashburger.com.