TGI Fridays Continues to Feed the Social World with Choice of Endless Appetizers
Apparently Facebook, Twitter and Instagram are the new magic lamp to rub and Fridays is the genie. Poof. Just like that Endless Choice Apps is back at TGI Fridays thanks to overwhelming demand. The social media universe had endless chatter by thousands of people asking what happened to Fridays’ endless choice of appetizers and wanting Fridays to give them the freedom to choose a different app with every refill.
At Fridays, you get what you want. For just $12, you can choose a different app for every round OR for $10, each friend at the table can get continuous plates of any one of 16 appetizers. Maybe start with classics like crispy Potato Skins and cheesy Mozzarella Sticks, and then try some new Street Taco Potato Skins, Braised BBQ Beef Tostadas or Spicy Korean Boneless Wings.
“We were the first to offer this never-been-done-before social experiment with Endless Appetizers and the more people ask for it, the more Fridays comes up with innovative apps for them to love,” said Brian Gies, Chief Marketing Officer, TGI Fridays. “At Fridays, we want to give people an epic eating experience that make people so happy they can’t wait to grab their friends to get in on it.”
Social media chatter has revealed endless love by the people who want to explore Fridays’ 16 different plates included in Endless Apps. “Endless…My favorite kind of appetizers,” “Why would I want endless apps and have only one choice?” There are thousands more, and Fridays is going to turn every day into a Happy Friday for everyone who loves Endless Apps.
Further proof of the demand comes from actual research showing that Endless Apps taps into something really important in today’s social world. According to Technomic, small plates and flexible portions are one of the top major food trends this year. Fridays has been spot-on by satisfying both the culinary and social needs of its guests.
In addition to great appetizers, Fridays is also offering great drink specials. Building on the brand’s partnership with George Clooney’s and Rande Gerber’s ultra premium Casamigos tequila, guests can try the new Ultimate Casamigos Spicy ‘Rita with jalapenos, the Strawberry Henny and fresh Watermelon Peach Cooler. That’s not all. Fridays is offering the “$6543” drink deal—that’s a $6 Ultimate Bloody Mary, a $4 House LIT, a $4 Fireball Whiskey Shot and $3 Bud Light Drafts.
In 1965, Fridays opened its first location in New York City. Today, there are over 900 restaurants in 60 countries which offer high quality, authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of “Friday” is the concept’s founding premise, from which the brand promise “In Here, It’s Always Friday” was born. For more information, visit www.fridays.com or follow on Twitter at @TGIFridays.
 Technomic’s Take 2015; 10 Trends to Watch; https://www.technomic.com/_files/press_release/tttrends15a.jpg