This Veterans Day, SUBWAY Restaurants, the global restaurant chain committed to supporting healthier lifestyles, will continue its partnership with the nonprofit organization Wounded Warrior Project (WWP), and will endorse a full range of programs and services for this generation of Wounded Warriors and their families.
As part of this initiative, the brand will showcase inspiring stories from Wounded Warriors who have overcome major hurdles upon returning from war on its website as well as on social media (Facebook.com/Subway). Additionally, SUBWAY Restaurants will make a financial contribution to WWP to help fund programs ranging from physical health & wellness to meaningful employment and family/peer support.
“Many members of the SUBWAY family including countless franchisees, employees, and loyal customers, have served our country,” said Jeff Larson, Vice President of Global Marketing, Marketing Development and Activation at SUBWAY restaurants. “Our partnership with Wounded Warrior Project is just one way we want to recognize their service and say thank you.”
The program will also launch an online campaign to encourage fans to recognize veterans. Videos featuring WWP Alumni and their stories will go live on SUBWAY.com, and the brand will encourage over 1.6 million of its @Subway Twitter followers to talk about the inspiring veterans in their lives using the #SUBWAYSalutes hashtag.