Fast casual poke concept to offer innovative new bowl featuring foodie-favorite chili condiment
Imagine a bowl filled with fresh grilled chicken, forbidden rice, and the extra crunchy, umami-packed, savory, and spicy new Chengdu Crunch chili condiment from Fly By Jing. It’s now a reality, all thanks to the latest chef-driven collaboration from Sweetfin.
The Chengdu Crunch Bowl is the product of an exclusive collaboration with Los Angeles-based premium Chinese food brand Fly By Jing, the Chengdu Crunch bowl will be the newest mouth- watering option to grace Sweetfin’s menu of chef-driven California dishes. This exclusive collaboration bowl makes its debut on Nov. 13 and will be available through the end of the year at all 20 Sweetfin locations for $15.
“At Sweetfin, we’re always innovating, and our new Chengdu Crunch bowl exemplifies that spirit,” said Seth Cohen, president and co-founder of Sweetfin. “This incredible opportunity to collaborate with Fly By Jing made perfect sense for our companies and customers, so we jumped at the chance to incorporate a cult favorite brand into our chef-driven, California inspired menu.
The new bowl features grilled chicken – the latest addition to Sweetfin’s protein choices – and showcases Chengdu Crunch’s flavor and texture, giving diners a brand-new way to experience Sweetfin’s foodie-forward cuisine.
Founded in 2018, Jing Gao created Fly By Jing to share the flavors of her hometown in Chengdu, China and its famous “fly restaurants” – soulful hole-in-the-wall eateries so good they attract diners like flies. Widely lauded by the media, Fly By Jing is credited for revolutionizing Chinese food and changing the ethnic aisle for good.
“Our Chengdu Crunch is the first extra crunchy Chinese chili condiment in the U.S.,” said Gao, who also authored the cookbook, “The Book of Sichuan Chili Crisp.” “It packs a major punch with its spicy, savory, umami and magical extra crunch-perfect for dishes like this bowl.”
Available on FlyByJing.com and in Sweetfin locations for $17 a jar, Chengdu Crunch is non- GMO, tree nut- and peanut-free, vegan, and contains no artificial preservatives, flavors or MSG.